MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
TRAVEL WITH MERINO
4.89 / 5.0
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4.52 / 5.0
4.92 / 5.0
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4.5 / 5.0
4.27 / 5.0
Let customers speak for us
from 675 reviewsI ordered the hunter green version. It's a dark, nice color of green and goes well with most everything. The size of the hat is perfect for me and feels good even while wearing sunglasses. The wool is light weight yet heavy enough to not feel fragile.
I love the new relaxed fit 100% merino women's tshirt! The fit is tts; I take the same size (medium) as the women's 100% merino short sleeve shirt.
The big differences, I find, between the two styles in the fit are that the relaxed fit has: higher crew neck (AKA this also means smaller opening), shorter length (top to bottom), and wider in the torso (or straight cut from the chest down). On me the two fit the same in the shoulders and the chest. All this to say that I like both styles and I'm glad to have another option that works both for outdoor activities and travel.
Bought this for my husband and he loves it. I’d say it’s true to size. Material is really nice and it looks great.
Just what I wanted. All wool, great color, nice enough to wear every day.
Soft , comfy , I use all my merino wool clothes for work and dinghy cruising and camping
These socks feel so good! And they stay on—no slipping off. Love them!
I have multiple of the original short sleeve shirts, which I love for hiking and wearing out and about - particularly with leggings since they are slightly longer. The cut of this shirt is also great, but different- shorter and less fitted. I've paired with jeans and leggings and looks equally great with both! Currently debating what my next color will be.
I get blisteres even in well worn in boots but putting this wool in my liner sock worked a treat! No blisters on my forst hike of the year and it felt very comfortable against my skin!
I love my grip 6 ankle socks. They are the most comfortable sock I own and make my feet feel great! Very warm in the winter but comfortable when active.
I’m an overpronater so have always been prone to blisters on the inside of my feet from friction while running. I’m training for another half marathon after taking a year off running due to pregnancy, and noticed blisters forming as I upped my mileage. I stumbled across the blister wool and thought it was a great idea - I already use wool running socks! I slather Bag Balm on my blister-prone areas and then put the blister wool over it and carefully put my wool socks on. The wool forms little flat clumps when I’m done that easily peel off my socks. It works great for preventing new blisters! I’ll be telling my active friends and family about this stuff!
I live in northcentral Montana and to say that it gets cold here is an understatement. I have always worn wool long johns, socks and undies. I have tried them all especially the made in USA ones. All have been fine but the fit of the Wuru ones is the best and the prices were very fair. Let me be clear that they are not buying me a steak dinner or anything for this review. Just a good company with very good products. I will be ordering again and again. Thanks you guys.
Want one in every color!
Got it for a gift - I can't wait to use it at outdoor concerts this summer and other outdoor gatherings. Like everything else, I've grown to know I can trust the quality I get from Wuru products.