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WŪRU Wool Co.
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Womens Merino Bottoms

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Quick buy
Women's Merino Thong Underwear
Regular price $29.95 USD
Teal
Women's Merino Thong Underwear

5.0 / 5.0

1 review
Quick buy
Women's Merino Bikini Underwear
Regular price $34.95 USD
Teal
Women's Merino Bikini Underwear
Detail shot highlighting the soft and stretchy fabric of the Everyday Merino Dress in black
A woman wearing the Everyday Merino Dress in black paired with heels and holding a coffee mug
A woman seated at a cafe table wearing the Everyday Merino Dress in black, with a book and coffee in front of her
The Everyday Merino Dress showcased in navy, emphasizing its soft and stretchy material
Close-up view of the Everyday Merino Dress featuring a scoop neckline
Quick buy
Everyday Merino Dress
100% Australian Merino Dress
Regular price $135.95 USD
Black
Detail shot highlighting the soft and stretchy fabric of the Everyday Merino Dress in black
Dress Blue
The Everyday Merino Dress showcased in navy, emphasizing its soft and stretchy material

4.67 / 5.0

9 reviews
New arrival
Quick buy
Women's Merino Wool 7/8 Tech Baselayer Pant 2.0
Regular price $105.95 USD
Black
Women's Merino Wool 7/8 Tech Baselayer Pant 2.0
Dress Blue
Women's Merino Wool 7/8 Tech Baselayer Pant 2.0

4.72 / 5.0

32 reviews
50% off 3 in stock
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Women's Merino Bikini Underwear - Blemished
Sale price $17.48 USD Regular price $34.95
Sale
Teal
Women's Merino Bikini Underwear - Blemished

Let customers speak for us

from 932 reviews
High Quality

I ordered the men’s lightweight hoodie in medium. The blue is dark and looks exactly as picture….. very nice. It has smooth soft fabric.
I’m 5’11” with some man ****. The medium is tight on me so I returned it for a size large. I haven’t received the large yet so I cannot comment on the fit but it’s a really nice lightweight hoodie. Not too thin though. I’m always right between a medium and a large depending on the cut. This is cut on the slimmer side.

Jason L.R.
Men's 100% Merino Lightweight Hoodie
12/01/2025
Works great!

I'm a runner and sometimes get irritation of my toes on long run days. A little of this wool around the toes does the trick. I have rebought it 3 x.

Nurse R.
Blister Wool
11/28/2025
Comfortable

5’4 152 lbs tripple d got a medium fits perfectly no itch. Worn as a top

Michele F.
Women's 100% Merino Wool Long Sleeve Shirt
11/27/2025

Best red ever. Best of the merinos too.

m.c.
Women's 100% Merino Wool Long Sleeve Shirt
11/26/2025
Such a cute dress!

I just ordered the size small in the black travel dress. It arrived and it is even better than as pictured online. The cut is perfect for someone that is petite. Love Love this dress! I likely will also purchase it in blue.

Tammy B.
Everyday Merino Dress
11/26/2025
Gorgeous wool blanket!!

I bought this blanket as a gift for someone (has not been gifted yet). It is absolutely beautiful (I got the blue one); feels soft but also very well made. I have quite a few WURU wool items and have not been disappointed in anything and they are my favorites! You should buy this blanket before they sell out! Seriously considering buying another.

Nurse R.
100% Old Fort Pendleton® Blanket
11/24/2025
Only underwear I wear

Bought these to replace all the plastic underwear I got. Just for the lack of smell I should've got these long ago. One pair has worn out but... warranty!? Underwear with a warranty is wild - I now own almost everything Wuru makes, love it, love that it's made here, only wish it was made with local wool as well! Maybe someday!

Leroy
Men's 100% Merino Wool Boxer Brief
11/24/2025
Soft Merino Comfort

So far so good, a couple days of wear while hunting and no complaints. I’ve also had them through a wash cycle and have had no shrinking of the material. They fit great with super soft merino comfort. They’re also made here in the USA. Worth every extra penny, might order more with the Black Friday sale.

Shane
Men's 100% Merino Wool Boxer Brief
11/21/2025
Quality item, as always.

Second time for purchase of men’s long sleeve crew. Excellent quality. Like color s offered.

Merino w.f.
Men's 100% Merino Wool Long Sleeve
11/20/2025

Great for hiking

Celia
Blister Wool
11/19/2025
Made in USA Long Johns

They are very warm and comfortable, very tight fit to my skin, I would recommend them to anyone, and you also are supporting American workers and American industry, which is very important.

Christopher B.
Men's Nuyarn® Merino Wool Tech 7/8 Baselayer Pant
11/15/2025
Great weight and warmth!

This is an awesome product! Soft, not itchy and the perfect length (not too short) I went on an hour walk at 49 degrees with a light jacket and it was the perfect warmth. The tights are great too!

Laurie H.
Women's 100% Merino Wool Long Sleeve Shirt
11/12/2025

Great product

Jack E.W.
Men's 100% Merino Wool Boxer Brief
11/12/2025
Soothing

You can’t tell you have it wrapped around your foot and inside your socks. It really soothes the skin on your feet.

Laren S.
Blister Wool
11/11/2025
Fantastic product

The wool is great; protects my feet more than any other product I’ve found!

~catd~
Blister Wool
11/08/2025
Made in the USA
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COMFORT FOR THE WHOLE JOURNEY, NATURALLY

Every adventure starts with a single step, and that’s where you’ll find Wūru (pronounced woo roo). At Wūru we make premium wool outdoor products, made in the USA. 

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