Pros:
- Perfect fit and silhouette
- Extremely comfortable material

Cons:
- Prone to micro-tears and "pinholes"
- Fabric seems too delicate near the tags
- High price point given the low durability

I absolutely love the fit of these shirts and the hand-feel of the material is top-tier. However, the long-term quality is becoming a major concern.

I own over a dozen of these, and every single one has developed micro-tears and tiny holes, particularly concentrated near the Wuru tag. In fairness, I do give my shirts a bit of a stretch when putting them on, but I’ve never had this issue with my cotton shirts or any other clothing materials under the same wear and tear.

I’m not sure if this is just the "reality of wool" or if the material is simply too thin for daily use. I like the aesthetic and feel enough to keep buying them for now, but at this price point, the durability is suspect. I’d love to stay loyal to the brand, but if I find another wool shirt with this same fit that can actually hold up, I’ll likely make the switch.

I love the feel of merino wool and this shirt feels awesome. Size is a touch small. I will by again just need to go to next size. Has an athletic cut feel. Thanks and love that it us made in USA

I've been wearing merino wool for 10+ years and have tried many brands over the years. I was thrilled to find Wuru making these shirts in the USA. The merino material/weave combination they use is amazing. It's super soft, not at all itchy and doesn't seem to snag as easily as others I've used. The construction is excellent with no loose threads and the fit is also perfect. I always wear medium, and the fit is exactly like I'd expect. Super comfortable, fits great, regulates temperature well and is made in the USA. I can't think of anything that would make it better. As my other brand clothing wears out I will replace them with WURU!

Ordered Large, definitely fits like a medium. Significantly smaller than a large.

I bought these for my husband who is 6’4” with athletic build. They work. Most larges are sized for someone who’s wider not taller….but these shirts are cut right and he says they are Comfortable, Bought 4, he’s worn 2: they fit well, no binding, wash well, good colors, long enough, but he says maybe a slightly longer or drop hem in back to help keep them tucked in for full day on the motorcycle.

My new go-to t shirt.

Very fast shipping and great quality

6’4”, 195lbs. I have been wearing the black XL for the past four days straight with varying levels of layering. Zero odor. It’s mind boggling. I will be ordering more when re-stocked. Great product, awesome company, made in USA.

I don't think I've ever left a review for clothing before. But, I love the WŪRU Merino Wool shirts so much I felt compelled to do so. The shirts fit perfectly, which is uncommon for me with other shirts since I'm 6'6" with an athletic build. Typically, when I order a shirt that is long enough, it's too baggy or the sleeves don't fit right. But, the WŪRU shirts somehow fit perfectly. I love the natural quick dry and odor resistant Merino Wool too. I don't think I'll be shopping for my active wear t-shirts anyplace else.

The wool short sleeve is just the right weight and so soft. Color is better than expected. Will be wearing this all year round!

Super soft and quick drying. I sweat a lot and these shorts don’t retain any odor. I bought 5 and will buy more.

The material of the shirt is very thin and slightly shiney. Looks a little cheap. Also the shirt itself is way too long. Looks very baggy and sloppy. Could have a good 4” taken off the length

The shirt is soft, comfortable, and well made. I haven't worn it long enough to speak of its durability yet. Sizing could be a problem for some. I have a 40" chest so I ordered the medium. The shirt just fits; if it shrinks any I probably won't be able to wear it. However, the snug fit is what I want because it will be my first layer. But for men between the 40" medium and the 43" large getting a good fit could be difficult. E.g. someone with a 41" chest would probably order a large (if my shirt is an example a medium would not fit) and thus have a very loose fit.

purchased mainly for bicycle touring. material has good weight, stitching appears solid, and made in the usa. i'm 5'10'', 160 lb, and i like my bicycle clothing a little loose. so i went with the large size, which are fine even after washing. i'm quite happy with these.

Great feel and fit!! My first Wūru product. Definitely plan to expand my Wūru collection.

I bought because of the “US made” claim but they fooled me. Imported fabric, sewn in the US.

Cotton doesn't hold a candle to it. NO blends or synthetics (plastics) comes close. This is HANDS DOWN, the most comfortable and NATURAL 'T' ever.

Wuru t-shirts are great quality. I tried another brand and the quality was poor, it immediately ran, the manufacturer replaced for me it and it ran again after a few wears. I then bought two Wuru t-shirts. The quality is great, they hold up very well. I was so impressed with them I bought another two t-shirts. I wish they were in stock more often, I'm still waiting for the grey one to come back in stock. I love that they are made here in the US. Also for the medium size that I ordered they seem to run long, longer than the competitor's shirt mentioned above and longer than my t-shirts from Fresh Clean Threads. I will be wearing my WuRu t-shirts on a multi week hike soon, I hope they hold up well.

My husband loves it, its his long weekend shirt 24-7 and true enough it does not smell at all. I got him the navy, hunter green and black. Waiting for gray color. Medium fits for his 5'5" .

Thus shirt has become my new favorite. Very comfortable, fits just right, and looks good on me.

Loved the shirt, good fit, great feel, great color

My husband loves his new wool short sleeve shirt and says that this is the only shirt he wants to wear from now on!

My t-shirt is the first piece I have bought from Wuru. I love it and will be buying more. For me it's mandatory these days to be made in USA.

Arrived quickly. A great merino product. I rucked 14 miles with this right out of the bag and it worked a charm.