Every adventure starts with a single step, and that’s where you’ll find Wūru (pronounced woo roo). At Wūru we make premium outdoor products of predominantly natural fibers, made in the USA. From base layers to blister prevention, Wūru has you covered in soft, insanely durable 100% New Zealand wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. So when it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
From tree line to downtown, Wūru shirts are designed to roam with you. Every shirt starts with premium New Zealand Merino wool and is blended with a touch of nylon to maximize durability during any activity that slides your way. Technical layering meets natural performance. Hand-sewn & cut in the USA.Shop Merino Apparel
Our flagship product, Wūru Blister Wool, is the secret for ultimate blister prevention and foot care. Tear off a puff of 100% pure New Zealand wool, slip it between your toes (or anywhere prone to hot spots), and head out on your next adventure. Comfort has never been simpler. Perfect for every athlete.Shop Blister Wool
Wearing my shirt today - Comfy!
This is my third Wūru item and probably the most versatile piece in my collection. Great as a base layer under a puffy for colder days on mountain, as a primary layer or under vest for hiking, and can be an only layer for more casual ‘about town’.
Super soft wool. And love the yoga style waistband. Our entire ski family are fans!
Just like my other items from Wūru Wool - I love this shirt. One of the only shirts I have with thumbholes that I actually use because the sleeves don't twist.
My wife and I have loved everything we’ve gotten from Wuru. We received used it on a trip to Deer Valley and kept us warm and dry. Awesome products - Can’t recommend it all enough!
I was skeptical about this but it was recommended to me. I am super blister prone, I have tried every solution and product I can find, and I've never gotten out of an ultramarathon without a single blister - until now!!! I tried this wool the past weekend at a race and my feet were the most comfortable they ever have been during one of these races. Usually, blisters become debilitating and a limiting factor in my ability to keep running and pushing through a race, but not with this wool. I am beyond thrilled with it and I can't wait to keep pushing my limits, blister free! If Wuru needs some brand ambassadors or athletes to sponsor, I would happily shout from every trail I summit the amazingness of this product - tbh, I'll probably do that regardless! This product is a literal life saver and game changer for me!
I truly love my new merino wool long sleeve base layer shirt. I love the way it keeps me warm yet let’s me sweat and dries quickly. It’s fantastic for cold hikes, skiing, and anything outdoors. It’s so cozy too
After trying these 7/8 base layers, I can’t go back to traditional full length ones. They’re so much more comfortable when wearing ice climbing boots, while still providing the perfect amount of coverage. Of course, they are the excellent quality that WURU promises to provide.
Great fit, comfort, and warmth. I loved testing these! Put them through the ringer and they still feel pretty fresh. I loved that the waistband did not fall down and that the knees did not stretch out!
I put this on and the first thing I noticed was how comfy it was and how flattering it fit. I then took it to the resort in Colorado for a four day weekend where I tested it along with the bottoms (which were also great). I had four days of anywhere from 40° to 5° temperatures on the mountain. As somebody that runs very cold I was very appreciative of the warmth value that these base layers offered. On the warmer days I definitely had to open my vents to not overheat, but at the end of the day, they seemed to pass the moisture and I wasn’t sweating out in them even during the warmer times. Which brings me to my next point, being a true dirt bag, I decided to put these through the ringer and not wash them for those four days too! I am happy to say that I was not kicked out of the house for foul smelling base layers. Instead they did a great job of maintaining their stretch value and fit along with also not stinking up my friends house.
I will definitely buy a second set and will be using these all the time in the future! Stoked on this product.
My wife thinks they're a great thickness and she really likes the length and yoga waistband.
They remind me of some of her old Ibex Woolies.
Great fabric and fit. The thumb holes are great!
Great hat...love both the style and the fit
I’m incredibly impressed with the WURU tech long sleeve. The fit is perfectly dialed, and the quality is excellent. The performance is on par with other merino performance fabrics, however the price is far better than other big name merino brands. Add to that the fact that WURU is made in the USA, and it’s hard to believe how much you’re getting for your money. I’d HIGHLY recommend WURU.
Fit great, comfortable and love the thick waistband!
Great fit and feels very high quality!
Hands down best out of the bag comfort and fit of any technical shirt I've purchased in years from any manufacturer. Bonus points for making thumb loops that are functional!
Living in Hawaii, I never thought of wool being such a great warm weather fabric - I love the material!!
I have two Wuru SS shirts and they are exceptional quality and fit. The fit is trim and cut just long enough to be versatile for a workout or worn casually. I am looking forward to more colors and the continued growth of the brand.
It was a grueling skin - By the top it was soaked through with sweat but it didn't feel at all like a wet t shirt, liked it very much and it's now my go-to 1st layer for any type of skiing
This is my new favorite workout shirt! I wore it while working outside and was sweating like a pig - the shirt never got that "uncomfortable" sweaty feel that you get from a lot of workout clothes!
I bought this for my wife as a Christmas present and she loves it! Really high-quality construction and made for an awesome gift.
Got them for my Fiance, she loves them!
Super happy so far, I also have the Tech Pants and love them both. The fabric is very comfortable and great weight.
This shirt is slightly longer (with the slight drop tail) than others I own and really helps to keep it tucked in and the draft out. I'm hopeful we can see them continue to bring out new products.
Love Them. The yoga pant waistband is super comfortable, especially when our touring.
Living in Montana, I've grown to really love merino wool as a four season fabric. I love the quality, value and the fact that they're Made in the America.
Being over 70, I could stand the sleeves being slightly longer. All in all I love the fit and quality and know they have to appeal to a broad age range than just 70+.
I've only previously worn wool snowboarding, wearing wool as an ever day shirt was a newer concept that I wish I learned about before.
My first shirt was so great, I have since bought two more!
I'm so glad I found Wūru, it has been a great replacement for my old Ibex gear.
The length on these is great and really like the thick waistband.
This has been such a great shirt - Living in Tucson it is great in the heat and has provided a great foundation to layers as things have cooled down.
Having long been an Icebreaker fan, I'm quite impressed with Wuru. The fabric and quality are that of Icebreaker from years past and the price is far superior.
This will be far from my last purchase.
I hope we can see more product and color offerings in the future.
This is my first merino wool shirt - I absolutely love it.
Wool has come a long way from since old scratch sweaters.
You can tell these shirts were well thought out, from fabric to fit.
I love how subtle the branding is, I don't feel like a billboard.
Everything we have got has been great on the first try and kept us warm and dry.
My husband got me these before our latest ski trip and I absolutely love them. The fit is fantastic
A friend told me about Wūru, not only was it better than I expected, it's the best piece of wool clothing I own.
I'm not sure how a young company can not only produce the same or better quality as the notable brands, but at a price far below while making it in the USA.
My wife and I have loved everything we’ve gotten from Wuru. Everything has got great on the first try and kept us warm and dry.
Awesome products. Can’t recommend it all enough.
Only used it once so far for skiing but the fits great. 3/4th length make this tight awesome for skiing since it is designed to be pulled up above ski boots. Looking forward to using this tight for backcountry skiing and running.
|Mens SS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||8 7/8||9 1/8||9 3/8||9 5/8|
|Front Length||29 1/2||30 1/4||31||31 3/4|
|Back Length||31||31 1/2||32 1/2||
|Mens LS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||28 1/4||28 3/4||29 1/8||29 1/2|
|Back Length||31||31 1/2||32 1/2||33|
|Mens Tech LS||Small||Medium||Large||X-Large|
|Chest||34 1.2||37 1/4||40 1/2||44 1/2|
|Sleeve Length||33 1/4||33 1/2||34 1/4||34 7/5|
|Front Length||27 3/4||28 1/2||29 1/2||30 1/4|
|Back Length||29 1/4||29 3/4||30 3/4||31 1/2|
|Mens Tech Pants||Small||Medium||Large||X-Large|
|Waist||26 1/2||29 1/4||32 1/2||36 1/2|
|Hip||33.1/4||36 1/4||39 1/4||43 1/4|
|Inseam||24 1/2||25 1/4||25 1/2||26 1/2|
|Womens SS (non-Tech)||Small||Medium||Large||X-Large|
|Chest||33 1/3||35 1/2||38||41|
|Sleeve Length||7||7 1/4||7 1/2||7 3/4|
|Front Length||26 1.2||27 1/4||28 1/4||29|
|Bottom Opening||35 1/2||37 1/2||40||43|
|Back Length||27 3/4||28 3/4||20 3/4||31 3/4|
Womens LS (non-Tech)
|Chest||33 1/2||35 1/2||38||41|
|Sleeve Length||24 1/2||24 3/4||25 1/4||25 3/4|
Womens Tech LS
|Chest||31 1/2||33 1/2||36 1/4||36 1/4|
|Sleeve Length||27 3/4||28 1/4||
|Front Length||26 1/2||27 1/2||28 1/2||29 1/4|
|Bottom Opening||34||36||38 1/2||41 1/2|
|Back Length||35 1/2||37 1/2||40||43|
Womens Tech Pants
|Waist||25||27||29 1/2||32 1/2|
|Hip||32 1/2||34 1/2||37 1/4||40 1/4|
|Inseam||26 1/4||26 1/2||27 1/4||27 1/2|