Every adventure starts with a single step, and that’s where you’ll find Wūru (pronounced woo roo). At Wūru we make premium outdoor products of predominantly natural fibers, made in the USA. From base layers to blister prevention, Wūru has you covered in soft, insanely durable 100% New Zealand wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. So when it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
From tree line to downtown, Wūru shirts are designed to roam with you. Every shirt starts with premium New Zealand Merino wool and is blended with a touch of nylon to maximize durability during any activity that slides your way. Technical layering meets natural performance. Hand-sewn & cut in the USA.Shop Merino Apparel
Our flagship product, Wūru Blister Wool, is the secret for ultimate blister prevention and foot care. Tear off a puff of 100% pure New Zealand wool, slip it between your toes (or anywhere prone to hot spots), and head out on your next adventure. Comfort has never been simpler. Perfect for every athlete.Shop Blister Wool
Great hat...love both the style and the fit
I’m incredibly impressed with the WURU tech long sleeve. The fit is perfectly dialed, and the quality is excellent. The performance is on par with other merino performance fabrics, however the price is far better than other big name merino brands. Add to that the fact that WURU is made in the USA, and it’s hard to believe how much you’re getting for your money. I’d HIGHLY recommend WURU.
Fit great, comfortable and love the thick waistband!
Great fit and feels very high quality!
Hands down best out of the bag comfort and fit of any technical shirt I've purchased in years from any manufacturer. Bonus points for making thumb loops that are functional!
Living in Hawaii, I never thought of wool being such a great warm weather fabric - I love the material!!
I have two Wuru SS shirts and they are exceptional quality and fit. The fit is trim and cut just long enough to be versatile for a workout or worn casually. I am looking forward to more colors and the continued growth of the brand.
It was a grueling skin - By the top it was soaked through with sweat but it didn't feel at all like a wet t shirt, liked it very much and it's now my go-to 1st layer for any type of skiing
This is my new favorite workout shirt! I wore it while working outside and was sweating like a pig - the shirt never got that "uncomfortable" sweaty feel that you get from a lot of workout clothes!
I bought this for my wife as a Christmas present and she loves it! Really high-quality construction and made for an awesome gift.
Got them for my Fiance, she loves them!
Super happy so far, I also have the Tech Pants and love them both. The fabric is very comfortable and great weight.
This shirt is slightly longer (with the slight drop tail) than others I own and really helps to keep it tucked in and the draft out. I'm hopeful we can see them continue to bring out new products.
Love Them. The yoga pant waistband is super comfortable, especially when our touring.
Living in Montana, I've grown to really love merino wool as a four season fabric. I love the quality, value and the fact that they're Made in the America.
Being over 70, I could stand the sleeves being slightly longer. All in all I love the fit and quality and know they have to appeal to a broad age range than just 70+.
I've only previously worn wool snowboarding, wearing wool as an ever day shirt was a newer concept that I wish I learned about before.
My first shirt was so great, I have since bought two more!
I'm so glad I found Wūru, it has been a great replacement for my old Ibex gear.
The length on these is great and really like the thick waistband.
This has been such a great shirt - Living in Tucson it is great in the heat and has provided a great foundation to layers as things have cooled down.
Having long been an Icebreaker fan, I'm quite impressed with Wuru. The fabric and quality are that of Icebreaker from years past and the price is far superior.
This will be far from my last purchase.
I hope we can see more product and color offerings in the future.
This is my first merino wool shirt - I absolutely love it.
Wool has come a long way from since old scratch sweaters.
You can tell these shirts were well thought out, from fabric to fit.
I love how subtle the branding is, I don't feel like a billboard.
Everything we have got has been great on the first try and kept us warm and dry.
My husband got me these before our latest ski trip and I absolutely love them. The fit is fantastic
A friend told me about Wūru, not only was it better than I expected, it's the best piece of wool clothing I own.
I'm not sure how a young company can not only produce the same or better quality as the notable brands, but at a price far below while making it in the USA.
My wife and I have loved everything we’ve gotten from Wuru. Everything has got great on the first try and kept us warm and dry.
Awesome products. Can’t recommend it all enough.
Only used it once so far for skiing but the fits great. 3/4th length make this tight awesome for skiing since it is designed to be pulled up above ski boots. Looking forward to using this tight for backcountry skiing and running.
Love this shirt so much I bought one for my brother as a Christmas gift. Great fit, little more of a relaxed fit compared to the tech/baselayer line, but that is the idea.
Love this tech baselayer. Got it in red and really like the color. Great fit and have used it for running and skiing thus far. This is going to be my goto baselayer for skiing this winter.
I wear a lot of wool, both for the comfort (temperature regulation, moisture wicking, etc) and because I like not having to wash everything after every time I wear it. This shirt is light enough that it will probably become my regular summer shirt, but being wool, it's useful as a layer in the winter too. It seems pretty durable so far, and if it lasts as long as it seems like it will, it will be a pretty good value as far as wool clothing goes. It also moves comfortably with me. The most noticeable thing about this shirt after wearing it all day though, is that (aside from a few pair of very expensive socks) this is not just one of the most comfortable pieces of wool clothing I own, but one of the most comfortable pieces of clothing I own made from ANY fabric.
Very Comfortable, time to order some more.
Great quality and amazing feel. Good stuff!
While I love supporting new companies, sometimes the quality can be hit or miss. Now that I've had my shirt for a few weeks, I'm very impressed with the quality. It's been on a multi-day backpacking trip and worn multiple days around town and looks brand new.
Bought two - one each in grey and black. The fit and fabric are perfect! Can’t wait to get every color
I've used them all and my Wuru SS is a new favorite. Not only do I love the fact that it's made in the USA, but the price and quality are very impressive.
Love this shirt. Feels great, looks great, and pumped it is made in the USA as well.
So I've got to be honest, first time I tried on the shirt I wasn't super pumped on the fit. But I do know that Merino can shrink in the first wash so I ran it through one cycle, tried it on again, and the fit was on point.
LOVE my new WURU shirts! The Merino fabric is unbelievably soft and comfortable whether hiking or just wearing around town. The cut is very flattering - lots of compliments! I own Merino shirts from other top brands, and WURU is my new favorite. It really delivers on quality, style, value (a lot less!), and they're made in America.
I just took these shirts on a backpacking trip and love them! They are lightweight and fit great- definitely as good as the other wool shirts I have- but at a much lower price. And, they're made in the US which is an added bonus! I've started wearing them around town too for errands, brunch, etc since they are comfortable and cute! I've washed them a couple times already (on gentle, cold cycle- my default) and so far they still look great.
I recently bought a couple of these shirts for a hiking/backpacking trip. I wore them over several days and they kept me cool/dry during the day and warm at night. Unlike many of my non-wool athletic shirts, they did not smell bad after exercise (even after 30 miles of hiking). Also, the cut of this shirt is so flattering that even though I bought them specifically for hiking, I wear them all the time. They are very comfortable and a decent amount less than similar shirts sold by other wool companies.
|Mens SS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||8 7/8||9 1/8||9 3/8||9 5/8|
|Front Length||29 1/2||30 1/4||31||31 3/4|
|Back Length||31||31 1/2||32 1/2||
|Mens LS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||28 1/4||28 3/4||29 1/8||29 1/2|
|Back Length||31||31 1/2||32 1/2||33|
|Mens Tech LS||Small||Medium||Large||X-Large|
|Chest||34 1.2||37 1/4||40 1/2||44 1/2|
|Sleeve Length||33 1/4||33 1/2||34 1/4||34 7/5|
|Front Length||27 3/4||28 1/2||29 1/2||30 1/4|
|Back Length||29 1/4||29 3/4||30 3/4||31 1/2|
|Mens Tech Pants||Small||Medium||Large||X-Large|
|Waist||26 1/2||29 1/4||32 1/2||36 1/2|
|Hip||33.1/4||36 1/4||39 1/4||43 1/4|
|Inseam||24 1/2||25 1/4||25 1/2||26 1/2|
|Womens SS (non-Tech)||Small||Medium||Large||X-Large|
|Chest||33 1/3||35 1/2||38||41|
|Sleeve Length||7||7 1/4||7 1/2||7 3/4|
|Front Length||26 1.2||27 1/4||28 1/4||29|
|Bottom Opening||35 1/2||37 1/2||40||43|
|Back Length||27 3/4||28 3/4||20 3/4||31 3/4|
Womens LS (non-Tech)
|Chest||33 1/2||35 1/2||38||41|
|Sleeve Length||24 1/2||24 3/4||25 1/4||25 3/4|
Womens Tech LS
|Chest||31 1/2||33 1/2||36 1/4||36 1/4|
|Sleeve Length||27 3/4||28 1/4||
|Front Length||26 1/2||27 1/2||28 1/2||29 1/4|
|Bottom Opening||34||36||38 1/2||41 1/2|
|Back Length||35 1/2||37 1/2||40||43|
Womens Tech Pants
|Waist||25||27||29 1/2||32 1/2|
|Hip||32 1/2||34 1/2||37 1/4||40 1/4|
|Inseam||26 1/4||26 1/2||27 1/4||27 1/2|