Made in America Merino Wool
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
Let customers speak for us
from 780 reviewsPerfect base layer shirt. Great fit. Very comfortable fabric, and love the chili pepper color. Also purchased in black and now my favorite base layers.
Really like the fit and feel of these shirts. They felt a bit scratchy right out of the bag, but after one wash are now super soft and comfy. The fit is perfect for me - I'm 6'3 230lb, and the large is exactly right. I like that the cut is a bit on the longer size, Larges are normally a bit short on my torso.
The colors are great, the green is maybe a bit darker than the pictures, and the red isn't quite as vibrant (which is honestly a good thing in my opinion, the picture makes it look a bit fire-engine-y)
One of the shirts I ordered had a ripped stitch on the bottom hem, but support was incredibly fast getting back to me. We got it sorted out about two hours after my first email. I've messaged support about other things too and they've been incredibly helpful and responsive.
Overall, highly recommend. Great clothes, great customer support, love that they're made here in the US.
The best and Highest Quálity
Puré wool beanies i have found My wife bought 2 and also lo es them!
This is now my favorite beanie - and I have a good number of them! Good fit, perfect temperature, and love the chili pepper color. I went in to order the black also however they are sold out for now.
There are lots of Merino Wool, but few that manufacture in the US and of those most are blended with polyester. I chose Wuru because I’m switching to Merino to avoid polyester that my skin seems to react to and to reduce dependence on cheaper Chinese made products. Wuru shipped immediately and I started wearing my shirts as soon as I received them. They are soft, comfortable, well made and my polyester itch has disappeared. I recommend them highly.
relaxed fit, comfy shirt. I am normally a small/medium in most tops and ordered a medium which was perfect for a relaxed, but not baggy fit. Shirt hits right at hips, not too long. I ordered the light purple color, which is a sheerer top, so be aware.
I was looking for exactly this shirt! It's a great year-round weight, has a. flattering neckline, and is long enough to work when I wear leggings. And it doesn't have any distracting branding. Couldn't be better!
Some of the most comfortable underwear I’ve ever worn. I bit pricey but I’ll definitely be purchasing more. It breathes very well and does t restrict in any way. It’s so comfortable you forget you’re wearing it.
Despite an initial bobble, received the right product in a timely manner.. nice looking hat, and cozy… headed to upstate NY… bring on the snow
The medium fit perfectly. I thought it might not work because I am allergic to wool but it did not bother me at all. It was warm but not heavy. It is so comfortable and I would buy it again. I chose this company because it is made in the USA.
Fantastic customer service. The t-shirts are definitely my favorite. The underwear are great too.
Comfortable fit , I bought a size bigger M because I prefer a looser fit. The cut on the neck line is great , not too deep but still feminine.
I got the green . Nice color.
I've never owned a neck gaiter before but I've always wanted one as I've seen how versatile they are in the numerous ways you can wear one. I have also never been too into scarfs or the like, but I really like the idea of a neck gaiter and what better place to start than a wool one!
I really love this colour too, I look forward to the winter weather now! I am eager to try out the different ways to wear, although currently I've only worn it around my neck and face which comparatively to a mask it breathes so much better and not to mention the anti-bacterial benefits.
I love the Wūru® logo and being able to show off my Merinoholic allegiance 🐑❤️ 10/10 would buy again 👍 keep up the great work!