Womens Clothing

Shop merino running gear, sun hoodies, to your everyday zip up.

Blister Wool

Lightweight all natural blister prevention. Explore the simple power of Blister Wool.

Mens Clothing

Wether you're fly fishing or looking for a classic travel tee, we have the gear for you.

MERINO APPAREL YOU CAN BE PROUD OF

COMFORT FOR THE WHOLE JOURNEY, NATURALLY

Every adventure starts with a single step, and that’s where you’ll find Wūru® (pronounced woo roo). At Wūru® we make premium outdoor products of predominantly natural fibers, made in the USA from the best fabrics in the World. From base layers to blister prevention, Wūru® has you covered in soft, insanely durable 100% New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.

Why Wūru Merino Wool?

We believe in creating gear that ensures health, happiness, prosperity, and longevity for the animals, land, and people involved with Wūru.