Buy Less. Wear More.
Premium merino apparel built for trail, travel, and everyday life.
Made in America Merino Wool
Let customers speak for us
from 1019 reviewsI wore these on a multi-day hike through the Carpathian Mountains in Romania. They fit perfectly, are soft yet durable and are extremely easy to clean and dry very quickly if you are traveling light like I was. This was my first experience with WŪRU and I am now a customer for life.
I love the feel of merino wool and this shirt feels awesome. Size is a touch small. I will by again just need to go to next size. Has an athletic cut feel. Thanks and love that it us made in USA
Got a pair of these as a gift for my fiance and he can’t get enough of them. Sweat wicking, comfortable, and healthy material. Can’t recommend making the switch from normal underwear enough.
Unbelievably comfortable
Perfect socks for summer
I wore these for a day of mountaineering training and the next day to summit Mt. Hood. They performed fantastically and I will almost certainly be buying more pairs as long as they hold up well after wearing them many, many times.
These leave you feeling dry and clean all day! And they are sooo soft!
My husband loves his Merino Wool Beanie. It is light weight, soft and comfortable.
Very flattering fit. Nice and light. The yellow is a gorgeous color. Will be buying more! I typically wear a small and ordered a medium. The fit is perfect
Great base layer. Good quality. American made.
This is the third time I have ordered from Wuru. A short sleeve shirt, a long sleeve, and this V neck. All just what I was looking for.
The fabric is great and the workmanship top notch. Fast shipping too!
Very happy with my purchase
At first, this seemed like a simple, almost homemade product that might provide only limited help.
However, after several uses, I discovered that this merino wool solution works exceptionally well—better than any other product or blister-prevention method I've tried.
I especially recommend it for breaking in new shoes.
Thank you!
I am really happy with this shirt; I ended up buying 2! Before finding Wuru, I had spent so much time trying to find a 100% merino wool t-shirt that wasn’t really long. I am 5’9,” 135lbs, & small-chested and the small fits great. The feel of the shirt is not bothersome to me. Really glad I came across Wuru; I will be coming back for more when the time comes!
I was hesitant to pay so much for one pair of men's underwear but WOW am I happy I did . Best feeling I've had and they wick moisture better than anything I've had and they don't retain that sweat smell that you get with synthetics . Already ordered three more pairs !
This may be too much info, but I got sweaty feet. The blister wool helps to separate my toes so I don’t get corns, which is helpful when I spend all day on my feet. Also for the amount of wool in each bag, the price is really good!
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
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Your Everyday Merino
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