Every adventure starts with a single step, and that’s where you’ll find Wūru (pronounced woo roo). From base layers to blister prevention, Wūru covers you head to toe in soft, 100% New Zealand wool that naturally adapts to your athletic lifestyle. Because we believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. So when it’s time to enjoy the ride, hike, run, ski, stretch, or stroll — just grab your comfort zone and go.
From treeline to downtown, Wūru shirts are designed to roam with you. Every shirt starts with premium New Zealand Merino wool and is blended with a touch of nylon to maximize durability during any activity that slides your way. Technical layering meets natural performance. Hand-sewn & cut in the USA.Shop Shirts
Our flagship product, Wūru Sports Wool, is the secret for ultimate blister prevention and foot care. Tear off a puff of 100% pure New Zealand wool, slip it between your toes (or anywhere prone to hot spots), and head out on your next adventure. Comfort has never been simpler. Perfect for every athlete.Shop Sports Wool
Great quality and amazing feel. Good stuff!
While I love supporting new companies, sometimes the quality can be hit or miss. Now that I've had my shirt for a few weeks, I'm very impressed with the quality. It's been on a multi-day backpacking trip and worn multiple days around town and looks brand new.
Bought two - one each in grey and black. The fit and fabric are perfect! Can’t wait to get every color
I've used them all and my Wuru SS is a new favorite. Not only do I love the fact that it's made in the USA, but the price and quality are very impressive.
Love this shirt. Feels great, looks great, and pumped it is made in the USA as well.
So I've got to be honest, first time I tried on the shirt I wasn't super pumped on the fit. But I do know that Merino can shrink in the first wash so I ran it through one cycle, tried it on again, and the fit was on point.
LOVE my new WURU shirts! The Merino fabric is unbelievably soft and comfortable whether hiking or just wearing around town. The cut is very flattering - lots of compliments! I own Merino shirts from other top brands, and WURU is my new favorite. It really delivers on quality, style, value (a lot less!), and they're made in America.
I just took these shirts on a backpacking trip and love them! They are lightweight and fit great- definitely as good as the other wool shirts I have- but at a much lower price. And, they're made in the US which is an added bonus! I've started wearing them around town too for errands, brunch, etc since they are comfortable and cute! I've washed them a couple times already (on gentle, cold cycle- my default) and so far they still look great.
I recently bought a couple of these shirts for a hiking/backpacking trip. I wore them over several days and they kept me cool/dry during the day and warm at night. Unlike many of my non-wool athletic shirts, they did not smell bad after exercise (even after 30 miles of hiking). Also, the cut of this shirt is so flattering that even though I bought them specifically for hiking, I wear them all the time. They are very comfortable and a decent amount less than similar shirts sold by other wool companies.
Nothing worse than a blister to disrupt the beauty of a hike in nature's playground. Here is a product that actively protects feet, will almost guarantee an uninterrupted walk in nature's playground. Here is something easy to use that will truly make you smile.
WURU has been a life (foot) saver
WURU Sports Wool
I don't usually leave any reviews,good or bad, but this product has been a lifesaver for my feet. I get a lot of blisters between and on the bottom of my toes. I've tried anti-chafe creams and moleskin and special socks but this product works the best. No matter how long I hike or walk i get home blister free. I highly recommend to anyone who suffers the same problems.
This is really the best option I've tried for preventing blisters. I always get blisters on the inside of my pinkie toes during hikes, but if wrap some of this stuff around my toes, I can hike comfortably! By the way, the customer service with this company is outstanding!
I have had problems with blisters while hiking. After applying the wool to the area, the problem and stopped completely. I highly recommend this product.
I left for a month-long trek in Nepal with open sores on the knuckles of 5 toes due to recently-developed hammer toes, not sure if I would be able to complete the trek. But my Aussie trek mates had their version of Wuru, called Hiker's Wool, and it was a miracle cure. Just stuffed it into my socks and no pain! No fussing with foam donuts and tape, it quickly molded to the high and low pressure points of my feet. Complete and total relief for the entire trek!
Bought two hats and love the look and feel. Not only are the hats awesome, it was super easy to order and I received confirmation emails right away. The hats arrived in a just a few business days! Awesome product and great company! Highly recommend. And can’t wait for some more clothing!
Currently utilizing this stuff during all of my ultras! 30+ hard miles and wuru wool still provides comfort and a smooth ride.
I’ve been using Wuru for long walks and hikes of 10-20 miles with no blisters to report. My toes are Marathon ready.
We have used this wool when tracking in New Zealand and it worked just fine. So buying it for tracking in Nepal
Got to try out the Wūru Wool while exploring around Portland, ME this past weekend. Used a pair of boots I love but usually give trouble with blisters, but not this time! Hat looks great too!
I've only had a short opportunity to use this product, but I think I am going to really like it. I have RA and OA that affects my feet. I get hot spots, tingling, rubbing in areas that make it super uncomfortable. I used a small amount of this wool under and around my little toe, and this gave instant relief. If it works like this good in future uses, I will be back for more.
Wuru wool has functioned flawlessly for the purposes of blister prevention and comfort thus far in my ultra training and racing. Previously, I would rapidly develop hot spots on the balls of my feet due to the fact that I am a forefoot striker when I run. After wrapping my forefoot in a minimal amount of the product, the hot spot was eliminated and the wool stayed functional providing cushion and comfort through a 22 mile training run and a 17.5 mile trail race (17th overall, 3rd 20-24 age group).
One issue that I have noticed is the tendency for the wool to tighten if woven through the toes. If you weave the wool through your toes and run an abundance of technical downhill terrain, there is a tendency for the wool to get pushed back to the base of your toes and tighten around your toes (sometimes cutting off circulation). I don't see this as a product flaw whatsoever, as a simple solution is to place the wool in between the toes in individual pieces and wrap one coherent piece around all toes.
Overall I couldn't be happier with the product, and have been advertising to everyone I run into at races and in my running group. I've let some folks try the product out and received unanimous support and a few claims of future orders (with the exception of my vegan running friends ha).
I will be utilizing the wool during my upcoming Firewater 50k and Lookout Mountain 50 miler.
I haven't had a single blister since my order, and my toddler thinks the sheep is cute, so that's a plus.
My boyfriend hunts public lands from the beginning of bow season until the very last day of the season so when he tells me he LOVES Wūru I believe him! On my side, my boots fit well but one pinky toe on my right foot sticks out just a tad and rubs the wrong way but with Wūru there is no more rubbing pain! I couldn’t be more impressed with this product wool for life y’all!
Won't be trying the product until first half of October, 2018. So, will have to delay this review!
Love Wuru! I was getting really bad heel blisters on my run. Now I just put a little Wuru behind my heel on my long runs and no more blisters. Works great.