Womens Clothing
Shop merino running gear, sun hoodies, to your everyday zip up.
Blister Wool
Lightweight all natural blister prevention. Explore the simple power of Blister Wool.
Mens Clothing
Wether you're fly fishing or looking for a classic travel tee, we have the gear for you.
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
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Why Wūru Merino Wool?
We believe in creating gear that ensures health, happiness, prosperity, and longevity for the animals, land, and people involved with Wūru.
Let customers speak for us
I wanted the blue hoodie but it has been out of stock in the size I need for months. I was worried that the coral was just too bright for me.
About a month ago I decided to try it. I am 5’4” and my bust is 36H which puts me into an XL for most tops and that is the size I ordered.
It took about a day for me to absolutely fall in love with the color - it is a happy color!
I wore it every day for the first week. It got softer and more comfortable each day. I washed it and it got even softer and seemed to fit better with each washing.
I really like the hoodie style too. Because is isn’t huge it doesn’t drag back on the neckline - this sits very quietly and elegantly compared to the huge hoodie tops. And it still easily goes over my baseball cap. I have two other summer merino hoodies and this one is by far my favorite purely because I don’t need to adjust the top due to the hood weight. And I like how high the neckline sits.
The very simple thumb holes work well. As someone else noted in their review, the loop is attached a bit too far over so the sleeve does twist a bit.
I added a few photos as I wished there were more when I was trying to decide.
I am looking forward to getting the hoodie in blue too! Hoping it’s restocked in XL soon.
Love the fit and style. I've had a hard time wearing other shirts since I have gotten this one!
I love this shirt! I have a long sleeved version as well and love the fit. I can wear them with jeans or I can wear them when mountain biking. And because they’re wool, I can wear them after mountain biking :)
The color of both is gorgeous. I’ve bought other brands but Wuru is my favorite. I like the comfortable fit and length in the back.
Just finished 5 days of backpacking the Colorado Trail wearing this sun hoodie continuously. Amazingly no stink and I sweat a lot while backpacking. Very comfortable in the daytime temperatures and the hood was wonderful to prevent the flies and mosquitos from attacking your neck and ears. The cuffs on the sleeves did stretch out from using the thumb holes while hiking and using trekking poles but nothing that a good machine washing couldn’t take care of. Washed up beautifully, believe me it was filthy. Love the blue color. I would recommend buying one. Please make this great hoodie in more colors.
These are very comfortable and very well made. I am thankful for them to be made in the USA!
This is a great fitting base layer and I am very excited to have it for my backcountry hunt! I appreciate that it is made in the USA. I have stopped buying products that are made overseas and happy to support a company that supports USA jobs!!!
I am 5'9, weigh 140 and purchased a medium. I love them, they fit great and feel good against my skin. I have not worn in the cold yet but they seem warm wearing around my home.
Loving this jacket so far. Actually a bit warmer than anticipated. I'm 5' 9" and 130 lbs and the small fits well. Could use a tad bit more length but it is very reasonably sized for most people. Super comfortable and looks nice on. Tried to talk my partner into getting one but he is tall with a long torso and don't think it would fit him well. Would recommend to anyone petite to average height.
Brought this along as an essential layer during a 500 mile bicycle tour of Minnesota and Wisconsin. When temps dropped from the 80s to the 40s along the south shore of Lake Superior, this one kept me cozy and at just the right temp!
Perfect for Ultra running; the only shirts I have worn that does not chafe nipples after 25+ miles when not wearing a vest. Bravo Matt and team
Was looking for a sun hoody that was as high percentage merino as possible as I will be riding the Tour Divide (6 weeks of bike touring from Canada to Mexico) and wanted something that could be worn day in and day out. My riding partner and I both got one of these to keep us protected and comfortable and in our preparation we've been so excited to have this layer. It's comfy, soft, and doesn't smell after a hard day. Love how lightweight it is. If you're looking for the perfect sun hoody, you've found it. Glad to have found Wuru and will probably pick up a bunch more items for our trip!
Very comfortable! Great fit, love the slightly longer back! The flint stone is a nice blue-grey color.
I really like my new T-shirt. It fits well and the color is lovely. More color choices would be nice but the ones offered are grand. I am looking forward to many wearings of this item.
Since I live in Fla, I seldom need to "layer" my clothes like they do in Seattle. My brother warned me that I would need to bring some of that type of clothing when I visit in Aug. I ordered this top and was so pleased with it. I plan to use to as will my first layer and hoping it will be the only one I need. I might even use it in Florida when we do get cold weather.