Buy Less. Wear More.
Premium merino apparel built for trail, travel, and everyday life.
Made in America Merino Wool
Let customers speak for us
from 1051 reviewsAfter receiving and wearing the Old Fort Crossfly Hoodie in Orange, I reached out to customer service to see if they planned to restock the Burgundy in XXL. They offered to make me one...great fabric, design with even better customer service! I look forward to years of service from both garments. Highly recommend WuRu!
Would like an option with longer inseem.
Little bit bigger hood wirh drawstring and it’s perfect
Truthfully dont know how it could be improved
This is the best underwear I have ever owned. It is extremely comfortable and has been much more durable, as in keeping shape and not falling apart, than any other merino pair I own. Obviously it helps with smell and chafing for endurance athletic events as well. I just keep coming back to buy more! I originally bought it for running and rucking, but now I wear them every day.
These T-Shirts are amazing. This is my third one this year. The fabric and fit are excellent, with a very premium feel. Plus all of the benefits of wool!
Love these! Love, wool, and these do not disappoint. I will be ordering more..
Great fabric! Have only worn for lounging and for sleepwear. May need to size down for more support on the next pair. Impressed with Wuru products and their service.
Awesome shirt
Very comfortable. It runs a bit small. When in doubt, pick larger size.
They are well made, wear well, and I appreciate the power of wool's wicking and anti-microbial properties. Definitely plan to pick up more in the future.
Great fit, good quality fabric
perfect in every way!
We were at our wits end with shoes, causing blisters. As elastic effort, we bought some of the Wuru wool and it’s made a world of difference. My husband has had zero blisters and no longer has to worry about taping up his heels and toes in order to protect his feet. We are a big fan of this product and will continue to buy it. Anybody looking for something to protect their feet while running this is for you.!
Great color, super cozy, nice fit.
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in the USA, using predominantly natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
Best Sellers







4.69 / 5.0
54 reviews






4.47 / 5.0
36 reviews




4.48 / 5.0
46 reviews



4.87 / 5.0
15 reviews

4.67 / 5.0
15 reviews








4.75 / 5.0
16 reviews4.92 / 5.0
79 reviews

4.4 / 5.0
10 reviews









Your Everyday Merino
Made in America
-
Women's 100% Merino Relaxed Crew Short SleeveRegular price $89.95 USDHeather GreyBlack
Dress Blue
Dusty Blue

-
Men's 100% Merino Wool Short SleeveRegular price $89.95 USDChili PepperHeather Grey
Black
Dress Blue
Hunter Green
+ 2























![WURU Sports Wool - [variant_title] - WŪRU Wool](http://wuruwool.com/cdn/shop/products/Wuru_Pouch_Rear-min.jpg?v=1662055475&width=1000)








































