MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
Why Wūru Merino Wool?
We believe in creating gear that ensures health, happiness, prosperity, and longevity for the animals, land, and people involved with Wūru.
Let customers speak for us
A friend from Alaska told me that it’s known in the north “cotton kills”. Proud to wear this base layer because of its quality, softness of the fabric and is American made.
My wife loves the flint stone blue color, and I was looking for something other than black and gray, which I normally seem to wear. The feel is great. I am 5’8” but work out and barrel chested. The XL size fits my body perfectly, but sleeves are a little long, which is normal for any xl long sleeve shirt I order from anyone . I really like that Wuru is a US company with their products made in the US. A lot of other companies selling marino wool clothing aren’t and don’t. Keep up the good work. Definitely want to buy more of your products
Just the right weight for layering. You bet I recommend WURU merino wool products. The brick red color pairs well w the green long sleeve
Very comfortable shirt and the quality is excellent. A lot of the Merino wool clothes will last a few times in the washer before you start seeing tears but yours have
held up so far and still look brand new.
I love the shirt. It is so soft and comfy. Very nice wool fabric.
I love this hoodie! The wool is so soft and comfy, I hemmed it up a bit since I’m short and it is perfect, a cheerful marigold.
My absolute favorite shirt ever. I totally recommend it.
Incredibly soft and comfortable in my hiking shoes as well as putting over my toes when wearing heels. LOVE this.
This has is exactly what I was looking for - Will be buying more!
I ordered this before leaving on a hiking trip to Utah. I already had a hot spot on my big toe prior to leaving. I used the wool as recommended and it helped avoid further irritation of this spot. After a few days I developed a blister on my middle toe. I used this wool on it along with a bandage and I had no pain while hiking. I am sold on this product!
I bought this for use as a sun shirt. Just got back from wearing it most of the time during a six-day camping trip to Yellowstone. It was comfortable from the frosty mornings through the hottest afternoons. I'm a sweaty guy, but I hung it up at night, and it doesn't stink yet. I was already a huge fan of Merino wool for strenuous activities because its odor resistance and comfort when sweaty, but this is my new favorite Merino garment. I just ordered another one with WURU's welcome discount.
Very nice shirt. Seems high quality.
I've been looking for something exactly like the "Everyday Merino Full Zip" for several years to replace a beloved top that is showing wear. Wuru nailed this incredibly versatile piece that works hard, plays hard and yet has a professional look that can transition to a restaurant or workplace. I purchased in black and fortunately, got one in purple for my wife who is equally smitten. I'm 6'2" and 42" chest and 34" waist and went with a large. Comfortable, form fitting but with plenty of stretch.
