Every adventure starts with a single step, and that’s where you’ll find Wūru® (pronounced woo roo). At Wūru® we make premium outdoor products of predominantly natural fibers, made in the USA. From base layers to blister prevention, Wūru® has you covered in soft, insanely durable 100% New Zealand wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. So when it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
From tree line to downtown, Wūru shirts are designed to roam with you. Every shirt starts with premium New Zealand Merino wool and is blended with a touch of nylon to maximize durability during any activity that slides your way. Technical layering meets natural performance. Hand-sewn & cut in the USA.Shop Merino Apparel
Our flagship product, Wūru® Blister Wool, is the secret for ultimate blister prevention and foot care. Tear off a puff of 100% pure New Zealand wool, slip it between your toes (or anywhere prone to hot spots), and head out on your next adventure. Comfort has never been simpler. Perfect for every athlete.Shop Blister Wool
Gave this to my Lady for a gift. We took it on our first hike. She loved it, no body odor, little to know sweating even. Remarkable!
Short sleeve shirt arrived quickly, was of great quality and comfort, and included a personalized message thanking me for my purchase. Much appreciated!
I love wool shirts and this one is great, good quality and a nice gray color. If there was a size XS as an option that may have been a slightly better fit for me but I can still get away with the small. I have since also purchased a long sleeve. Happy these are made in America and will buy again. Hopefully, a tank top will be an option in the future!
It looks like I expected and is soft. Will not wear until fall.
ordered a medium but was shipped a small due to packaging error. wuru resolved it quickly and it wasn't a big deal. their shirts are very high quality, easily the best wool shirt on the market for the money.
Fantastic neckline and long enough sleeves to help with sun protection. Love the color, comfortable, and looking forward to wearing for years to come!
I have worn the T-shirt once so far, on a hot day in the South. I was quite surprised at how light and comfortable it felt.
The company shipped the order quickly and it appears to be a quality product.
Wūru builds a fantastic shirt. These are so comfortable I cannot even describe it. It feels as if you are wearing nothing but still staying warm and yet they can be worn in the heat and be cooler than a cotton tee. I now own three of these. I will continue to buy. Please offer more colors. Navy blue for one.
I just bought a bunch of wool shirts to try from different places- this was the winner. I like that has some length so doesn’t ride up - super comfy, some give but not too stretchy maintains its shape. I sized up but probably didn’t need to- I just wanted to make sure not too small.
I’ve worn merino shirts made by all of the big names and this is, hands down, the best. Excellent design, quality construction, the perfect weight for spring and fall and the purple color is lovely - more towards blue than the frequently seen pinkish purple color seen in women’s clothes. There’s a subtle sheen to this that means it can look quite dressy worn with a jacket. Washing is is a breeze and it dries quickly Hope Wūru will consider offering a long-sleeve T in this same color and weight. This could easily become part of my new uniform. I like it so much I ordered a duplicate; now I might need a black one. Also - great customer service and quick shipping. Thanks!!
Love this shirt. Comfy, wore it all day and then ordered a second shirt. Im usually taking a sweater on and off all day and this kept me just the right temperature all day. Fit according to size chart.
Excellent quality and fit, love the color. Can't beat wool for comfort, regardless of weather. Never any funky smell like man-made fabrics eventually get. True to size.
Folks, I wrote a prior review last week of the long sleeve version of your men’s merino that was not posted of your website. That review was largely very positive with exception of comments about the collar, which turned out to not be an issue. Do you only want happy news? Do you only put out the glowing reviews and leave the rest unaddressed? I type this on my back porch looking out over the Smoky Mountains while wearing my very comfortable Wuru wool long sleeve shirt. All the best and be well, David A. Patterson
I hike all the time and honestly, these shirts are good all year round in the mountains. I’m the summer, they are great agains mosquitoes and the sun and in the winter they are great to break the wind and keep you warm. Amazing product
I like the shirt. Got an XL and fit is spot on.
The pictures of the smaller sizes make it look more like a scoop neck, but it’s nearly a crew neck (maybe scoop wasn’t graded up to larger sizes?)
Sleeves are a little longer than cap length, definitely more feminine cut.
Body is fitted, but not skim through waist and goes mostly straight down. It doesn’t seem to flare out at hips much, so mine seems to gather a little above my hips instead of fitting long like it’s supposed to.
Only complaint is that the neck band was cut too long, so it stands up and ripples instead of laying flat and that bugs me.
Breathable, light weight, quick drying - worked great on my muggy 80 degree run this morning! Washes easily. I chose to hang dry. Longer length is perfect since I have a longer torso. I got the black in size large. I am 5’7” 145 lbs. Comfy and I will buy more! Switching my clothes to Made in USA! :) Easy ordering and quick to be received. PERFECT!
I have made the switch to all wool shirts so I own Smartwool, Ibex and icebreaker . This shirt is just as good a quality, with great attention to detail. The fabric is perfect for all year round and looks like I will get many years of wear from it.
My favorite part about this shirt is the weight; it is light and very comfortable. I like it so much I'm going to order another one as soon as purple is available in my size. My order was shipped very quickly, and I got a text message indicating it was on its way.
All of the awesome benefits of merino (including super comfortable), plus I love the color and the fit.
And, incredible customer service - they were super quick in responding to and addressing an issue with my order.
The shirts met my expectations perfectly. Very comfortable with no itching.
This is my new favorite T! Super soft, comfy and breathable. (Wish it came in more colors).
Ordered small and fits well, a bit longer in the back but allows for good coverage with leggings/tights.
Thanks for making!
warm and breathable
I purchased a couple shirts and overall really love them. I’m newly not pregnant, 5’7” and about 200 lbs and ordered the XL. I’m wool obsessed (in the best way of course) and dress my family is mainly wool. This is a quality shirt- the wool is soft, but sturdy, seams are tight, and the cut with the slightly longer back seam, is flattering. One thing that I didn’t love is the sleeves. Other wool brand shirts I have have slightly longer sleeves and shoulder length (like from the neck of the shirt to where the sleeve attaches). I feel like this needs to be adjusted to for the size of the shift (longer/wider sleeves the larger the shirt). I’d still buy these shirts again, but I hope you update your pattern to be a big bigger in the sleeves.
I really liked the shirts and a medium fit me well at 6'. 0 and 164 lbs. The shirts came with a sticker and note which was very nice.
I’ve owned merino t-shirts, base layers and insulation since they first started becoming popular almost a decade ago, and have worn for all kinds of activities (running, mountain biking, yoga, backpacking) from many brands - the obscure (Orca?) to mainstream (Ibex, Icebreaker, Smartwool) to the direct brands (REI, Woolley) and Wūru is among the best, if not THE best. While listed as an athletic cut, I find it still drapes well on me (I’m 6’, 175lb, 32” waist and 40” chest) with some room, but not as loose as a jersey. Well thought-out details include a locker loop at the neck, a slightly dropped rear hem (good for cycling or staying tucked in) and a very fine merino blend - enough that you get the benefits of merino, but a little added durability, and no hint of scratchiest that’s experienced with some other brands. The fact that its US made, shipped quickly, and is a much better value than others (that can run $80 and up!), and it’s a no brainer to pick Wūru. Make them in charcoal and navy and I’d order two more today!
I've been slowly replacing some of my old t-shirts with Merino Wool ones. And these are the perfect replacement! I've been looking for a true purple wool t-shirt and WURU was only company that actually had a true purple. I also bought the grey and love it! It's not see through at all... I'm a size 12/14 and bought an XL and they fit wonderfully!
Great shirt! Perfect cut and fit, and love me some merino!
Thanks, Matt, for a great product
I love how this shirt fits and how it feels. It is a little sheer as I am busty, but I find that with all Marino shirts. And I think this is less sheer than others.
Love the products from Wūru. Awesome stuff.
Men's Merino Wool 7/8 Tech Baselayer Pant
My new shirt arrived quickly accompanied by a handwritten note, which made my day. Thanks for making your products in the USA. The high quality and attention to detail are greatly appreciated. I just ordered three more shirts from WŪRU because I love my first shirt so much. I’m 5 feet tall and 117 pounds and the small fit perfectly.
My vacation which was supposed to be a long distance hike was cancelled due to the coronavirus. However, I did stock up on WURU Blister Wool because I know from past experience it really helps prevents blisters. I stuff it in my socks at the hot spots and it provides cushioning and lanolin to prevent blisters. It has a way of "felting" into the sock and stays there even during a wash. I highly recommend.
I received this shirt as a gift from my wife as I prepare for an AT Thru Hike. I wanted to wait until I had worn my base layer on a few test hikes before writing a review. I've worn it on a few day hikes now, so here goes.
First off, I love the feel of the material and the color. The fit is a bit long in the sleeve, but the torso is fine.
I'm looking forward to a long, comfortable hike in my Wuru Wool.
John P. Tormey
|Mens SS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||8 7/8||9 1/8||9 3/8||9 5/8|
|Front Length||29 1/2||30 1/4||31||31 3/4|
|Back Length||31||31 1/2||32 1/2||
|Mens LS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||28 1/4||28 3/4||29 1/8||29 1/2|
|Front Length||29 1/2||30 1/4||31||32|
|Back Length||31||31 1/2||32 1/2||33|
|Mens Tech LS||Small||Medium||Large||X-Large|
|Chest||34 1/2||37 1/4||40 1/2||44 1/2|
|Sleeve Length||33 1/4||33 1/2||34 1/4||34 7/5|
|Front Length||27 3/4||28 1/2||29 1/2||30 1/4|
|Back Length||29 1/4||29 3/4||30 3/4||31 1/2|
|Mens Tech Pants||Small||Medium||Large||X-Large|
|Hip||33 1/4||36 1/4||39 1/4||43 1/4|
|Inseam||24 1/2||25 1/4||25 1/2||26 1/2|
|Womens SS (non-Tech)||Small||Medium||Large||X-Large|
|Sleeve Length||7||7 1/4||7 1/2||7 3/4|
|Front Length||26||26 1/2||27||28|
|Bottom Opening||35 1/2||37 1/2||39 1/2||43|
|Back Length||28 1/2||29||29 1/2||30 1/2|
Womens LS (non-Tech)
|Sleeve Length||24 1/2||24 3/4||25 1/4||25 3/4|
Womens Tech LS
|Chest||31 1/2||33 1/2||36 1/4||36 1/4|
|Sleeve Length||27 3/4||28 1/4||
|Front Length||26 1/2||27 1/2||28 1/2||29 1/4|
|Bottom Opening||34||36||38 1/2||41 1/2|
|Back Length||35 1/2||37 1/2||40||43|
Womens Tech Pants
|Inseam||26 1/4||26 1/2||27 1/4||27 1/2|