Proudly Made in America

Merino Wool Apparel

MERINO APPAREL YOU CAN BE PROUD OF

COMFORT FOR THE WHOLE JOURNEY, NATURALLY

At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.

From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.

Products you can be proud of!

mountain hike in merino wool apparel