Buy Less. Wear More.
Premium merino apparel built for trail, travel, and everyday life.
Made in America Merino Wool
Let customers speak for us
from 1023 reviewsI wound up wearing this every day of a multi-day hike in the Carpathian Mountains in Romania. I had brought other base layers but this one was so fantastic I didn’t want to wear anything else. I’m 6’2” and 160 and got a size M. There’s plenty of length in the sleeves for me and it has long tails. It’s soft, comfortable, super durable, and it dries extremely fast. I would rinse it in the sink after a hike and it was ready by morning for the next day, fresh as a daisy, no smells. It’s the best 100% merino hoodie I’ve ever worn. I’m now a customer for life.
This is a great product. Love the feel and the design of these. Thus is my second pair
Love the product. It’s light weight. And breathable. Love the color
I am very pleased with the socks - they are very soft, not too tight like some modern socks can be, and a good thickness.
I wore these on a multi-day hike through the Carpathian Mountains in Romania. They fit perfectly, are soft yet durable and are extremely easy to clean and dry very quickly if you are traveling light like I was. This was my first experience with WŪRU and I am now a customer for life.
I love the feel of merino wool and this shirt feels awesome. Size is a touch small. I will by again just need to go to next size. Has an athletic cut feel. Thanks and love that it us made in USA
Got a pair of these as a gift for my fiance and he can’t get enough of them. Sweat wicking, comfortable, and healthy material. Can’t recommend making the switch from normal underwear enough.
Unbelievably comfortable
Perfect socks for summer
I wore these for a day of mountaineering training and the next day to summit Mt. Hood. They performed fantastically and I will almost certainly be buying more pairs as long as they hold up well after wearing them many, many times.
These leave you feeling dry and clean all day! And they are sooo soft!
My husband loves his Merino Wool Beanie. It is light weight, soft and comfortable.
Very flattering fit. Nice and light. The yellow is a gorgeous color. Will be buying more! I typically wear a small and ordered a medium. The fit is perfect
Great base layer. Good quality. American made.
This is the third time I have ordered from Wuru. A short sleeve shirt, a long sleeve, and this V neck. All just what I was looking for.
The fabric is great and the workmanship top notch. Fast shipping too!
Very happy with my purchase
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
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Your Everyday Merino
Made in America
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