Protect your feet with Wūru and walk away from discomfort. Wūru is ideal for absorbing moisture, reducing friction, preventing blisters, promoting breathability, and providing cushioning. Wūru is made from 100% New Zealand wool that has been specially washed and finely combed into a soft, fluffy fleece. Simply apply to the soles of your feet, between your toes or any other areas you want to protect, carefully pull your sock on – and walk, ski, run or cycle in total comfort!
Wool baselayers and apparel have taken the outdoor industry by storm in recent years, and for good reason. Wool has many natural properties that make it an ideal material for an athletic lifestyle. It’s no wonder that these properties make it perfect for foot care as well. Lanolin-rich wool is breathable and wicks moisture, provides subtle cushioning and comfort, and is smooth and soft for reduced friction. Wūru maintains the benefits of wool even if it gets wet.How to Use
New Zealanders have been using wool as a foot care product for years for everything from trail running to trekking—basically any activity that has you on your feet and moving for long periods of time. Wūru is ideal for hikers, runners, skiers, cyclists, hunters, team sports athletes, and just about anyone else who participates in active endeavors.
Wūru is delicately washed and carded, lanolin-rich, 100% premium New Zealand wool. We chose our name because Wūru (pronounced Woo Roo) means 'wool' in Maori, indigenous language and people of New Zealand.Shop Now
"I have had problems with developing blisters on my feet any time I run over 5 miles and especially if my feet get wet. Wūru wool completely solved this problem and while using it I never once developed a blister. I swear by it!"
— Vanessa Bucklin - Mom, Marathon Runner, Ultramarathon Runner
"Following this run, I had to keep logging miles for my training and couldn't let a little foot care get in the way. This is when I turned to Wūru and tried this awesome new product, I plan to add to my hiking and running kits!"
— Zac Barbiasz - Ultramarathoner, Thru-Hiker
"The wool is a nice alternative to taping your feet. I find on the long trail runs, if I don’t take the time to tape my feet, I suffer. Using Wūru wool has eliminated any blister problems. I think it is great."
— Tyler Bucklin - Dad, Ultramarathon Runner
Wool's natural properties perform wonders, providing cushioning, absorbing moisture, reducing friction, preventing blisters, and promoting breathability. This makes Wūru perfect for hiking, running, cycling, skiing, team sports, and other active endeavors. Wūru is delicately washed and carded, lanolin-rich, 100% premium New Zealand wool.
Depending on how liberally you apply, each 0.75-ounce package contains enough for 20-30 applications.