Merino Wool On The Water

Move More. Float Longer. Be Happier.

Paddle further, float longer, keep the sun off, and stay warm when wet with Wūru’s Merino wool products made for outdoor adventures. Whether you’re paddling in cooler weather or floating in the summer heat, our apparel offers natural breathability, ideal comfort, and persistent temperature-regulation.

What People Are Saying
What People Are Saying
Exceeded all expectations. I have been looking around for a better Merino wool product. The price on this hoodie is hard to beat and the fit and performance is superb.
— Mike B. (Customer)
What People Are Saying
Great staple for outdoors. I bought a few of these shirts as I am transitioning away from polypropylene for environmental and practical reasons. These shirts wear so well.
— Allison S. (Customer)
What People Are Saying
This shirt is a great all purpose t shirt. It hangs well and is comfortable to wear. It adds a little extra warmth compared to cotton or synthetic. It's awesome that it's USA made too.
— Jeremy Y. (Customer)
What People Are Saying
I can't stop wearing the Lightweight Hoodie in Living Coral. The color is beautiful and the fabric is so soft. I love the weight of this hoodie - perfect as temperatures begin to shift.
— Amanda (Customer)
Premium blister prevention

Blister Wool

Wool's natural properties perform wonders, providing cushioning, wicking moisture, reducing friction, preventing blisters, and promoting breathability. This makes Wūru® perfect for running, hiking, cycling, skiing, paddling, team sports, and other active endeavors. Wūru is delicately washed and carded, lanolin-rich, 100% premium New Zealand wool.