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THE WŪRU STORY

Born on the trail


ELEVATING COMFORT

As Kathryn and I considered honeymoon destinations, our passion for the outdoors and our drive to be active made New Zealand an obvious choice. A hike of the legendary Milford Track quickly became part of our plans.

We arrived in New Zealand excited to meet up with our guides and the other adventurers joining us on our trek. As the guides helped us with last-minute preparation, they spoke passionately about a particular product that I’d never heard of.

While we’ve always been fans of wearing high-quality merino wool socks in just about any active situation, I was skeptical at first about using additional wool for blister prevention. Luckily, Kathryn decided we should try it out.

In a place that averages up to 27 feet of annual rainfall, it doesn’t take long for hard-earned callused feet to turn into wet, blister-prone feet. My skepticism in the benefits of using loose wool for targeted areas of discomfort dissipated quickly. Around the lodges at night, conversations revolved around this unheard of product. Along with our fellow trekkers, we couldn’t believe how well it worked, and we wondered why it wasn’t available back home. The word was out, and our guides were right.


"truly born on the trail, somewhere between Quintin Lodge and Southerland Falls"


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Size Chart

Men's Sizing

Mens SS (non-Tech) Small Medium Large X-Large
Chest 37 40 43 47
Sleeve Length 8 7/8 9 1/8 9 3/8 9 5/8
Front Length 29 1/2 30 1/4 31 31 3/4
Bottom Opening 37 40 43 47
Back Length 31 31 1/2 32 1/2

33 

 

Mens LS (non-Tech) Small Medium Large X-Large
Chest 37 40 43 47
Sleeve Length 28 1/4 28 3/4 29 1/8 29 1/2
Front Length 29.5 30.125 31 31.875
Bottom Opening 37 40 43 47
Back Length 31 31 1/2 32 1/2 33

 

Mens Tech LS Small Medium Large X-Large
Chest 34 1.2 37 1/4 40 1/2 44 1/2
Sleeve Length 33 1/4 33 1/2 34 1/4 34 7/5
Front Length 27 3/4 28 1/2 29 1/2 30 1/4
Bottom Opening 34 37 40 44
Back Length 29 1/4 29 3/4   30 3/4 31 1/2

 

Mens Tech Pants Small Medium Large X-Large
Waist 26 1/2 29 1/4 32 1/2 36 1/2
Hip 33.1/4 36 1/4 39 1/4 43 1/4
Inseam 24 1/2 25 1/4 25 1/2 26 1/2

 

Women's Sizing

Womens SS (non-Tech) Small Medium Large X-Large
Chest 33 1/3 35 1/2 38 41
Sleeve Length 7 7 1/4 7 1/2 7 3/4
Front Length 26 1.2 27 1/4 28 1/4 29
Bottom Opening 35 1/2 37 1/2 40 43
Back Length 27 3/4 28 3/4 20 3/4 31 3/4

 

Womens LS (non-Tech)
Small Medium Large X-Large
Chest 33 1/2 35 1/2 38 41
Sleeve Length 24 1/2 24 3/4 25 1/4 25 3/4
Front Length
26 1/2
27 1/4
28 1/4
29
Bottom Opening
35 1/2
37 1/2
39 3/4
42 3/4
Back Length
273/4
28 3/4
29 1/2
30 1/2

 

Womens Tech LS
Small Medium Large X-Large
Chest 31 1/2 33 1/2 36 1/4 36 1/4
Sleeve Length 27 3/4 28 1/4
28 1/2
29 1/4
Front Length 26 1/2 27 1/2 28 1/2 29 1/4
Bottom Opening 34 36 38 1/2 41 1/2
Back Length 35 1/2 37 1/2 40 43

 

Womens Tech Pants
Small Medium Large X-Large
Waist 25 27 29 1/2 32 1/2
Hip 32 1/2 34 1/2 37 1/4 40 1/4
Inseam 26 1/4 26 1/2 27 1/4 27 1/2