Merino Wool for Winter
Ski longer and get in more runs with Wūru’s Merino wool products made for outdoor adventures. Whether you’re touring in the backcountry or lapping the resort, our apparel offers natural warmth, ideal comfort, and persistent temperature-regulation.







5.0 / 5.0
9 reviews



4.52 / 5.0
23 reviews

5.0 / 5.0
34 reviews





5.0 / 5.0
3 reviews



5.0 / 5.0
3 reviews

5.0 / 5.0
1 review

5.0 / 5.0
6 reviews

4.92 / 5.0
37 reviews

3.0 / 5.0
2 reviews
4.33 / 5.0
3 reviews

Women’s
Merino
Winter
Apparel







4.71 / 5.0
52 reviews






5.0 / 5.0
9 reviews

4.72 / 5.0
32 reviews


4.87 / 5.0
23 reviews





5.0 / 5.0
3 reviews


4.68 / 5.0
73 reviews

5.0 / 5.0
6 reviews

3.0 / 5.0
2 reviews

4.5 / 5.0
6 reviews

5.0 / 5.0
6 reviews

Let customers speak for us
from 920 reviewsGreat product
You can’t tell you have it wrapped around your foot and inside your socks. It really soothes the skin on your feet.
The wool is great; protects my feet more than any other product I’ve found!
Great quality products . I’m very pleased that it’s made in America and it’s made in the great state of Utah
This beanie is just the right weight for all-around wear in shoulder seasons. I recently wore it on a day hike in mixed conditions in the mountains of Montana. The weather ranged from sunny to rain to snow. My head never felt too hot and the hat shed light precipitation well. It will be the perfect sleep hat in cool/cold conditions.
I wore this product in my marathon today and this saved my heels and toes from being blistered. I would recommend this product to anyone that is active.
At first I thought this is way too expensive for a base layer but, you get what you pay for! It is very soft, comfortable and super WARM! Really appreciate the oversized hood, longer torso, sleeves and thumb loops. Love it. Worth every penny and so glad it is made in AMERICA! I really wish they had darker and more colors available that would hide the dirt. It would be nice to have full-length pants too.
I love my merino hoodie! It's the one I wear the most in a closet full of hoodies, and I think it's because it's so versatile and always feels great to put on.
It's super soft on the inside, so it feels really cozy as a warm layer whether it's next to skin getting out of bed, over a t-shirt on a cooler day, or under a bigger jacket on a really chilly day.
The fit in M is great for me (5'9" 165). Not super slim, but not baggy either.
My only feedback is that Wuru should add a gray color option; I'd happily buy another one!
5'6" 160lbs 36C+ 60 year old with no waist - thick in the middle
Ordered Medium
Fit as expected - hugs to form, but not too tight across shoulders and no stretching across chest. Good length can be tucked, and comfortable worn as a great base layer tee under flannel.
Soft and thin, but not sheer. Love that it's made in the US with Australian wool, and happy to pay the price for it.
Would recommend.
I don't think I've ever left a review for clothing before. But, I love the WŪRU Merino Wool shirts so much I felt compelled to do so. The shirts fit perfectly, which is uncommon for me with other shirts since I'm 6'6" with an athletic build. Typically, when I order a shirt that is long enough, it's too baggy or the sleeves don't fit right. But, the WŪRU shirts somehow fit perfectly. I love the natural quick dry and odor resistant Merino Wool too. I don't think I'll be shopping for my active wear t-shirts anyplace else.
The wool short sleeve is just the right weight and so soft. Color is better than expected. Will be wearing this all year round!
This is exactly what I was looking for to protect my skin while hiking. Im very fair and need extra protection while I hike at higher elevations. The length of the body and sleeves are perfect. I wish there was a little more room in the upper arm area, yet Im still giving it five stars.
I'm 6' tall and too many brands don't make clothes long enough.
Beautiful and sensible
Super soft and quick drying. I sweat a lot and these shorts don’t retain any odor. I bought 5 and will buy more.
The shirt is soft, comfortable, and well made. I haven't worn it long enough to speak of its durability yet. Sizing could be a problem for some. I have a 40" chest so I ordered the medium. The shirt just fits; if it shrinks any I probably won't be able to wear it. However, the snug fit is what I want because it will be my first layer. But for men between the 40" medium and the 43" large getting a good fit could be difficult. E.g. someone with a 41" chest would probably order a large (if my shirt is an example a medium would not fit) and thus have a very loose fit.














































































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