
Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.

Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.
Outdoor Best Sellers







4.56 / 5.0
25 reviews


4.69 / 5.0
70 reviews

5.0 / 5.0
34 reviews






4.71 / 5.0
52 reviews







4.89 / 5.0
83 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.

The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.












Trail Favorites
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Women's 100% Merino Wool Short Sleeve Shirt$84.95 USDBlack
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Women's 100% Merino Wool Long Sleeve Shirt$89.95 USDBlack
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Men's Nuyarn® Merino Lightweight Hoodie$115.95 USDLake Blue
Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 835 reviewsWool is the Most breathable fiber! I am 5’5, hips 38”, waist 28”. I purchased a medium thong. It sits at mid-waist so I will try a large next time. There is give but not enough to interchange sizes. . Craftsmanship is top notch, materials are high quality and the seams appear durable. I am happy to see a thong made in USA/natural fibers. Thank you for expanding our options.
My t-shirt is the first piece I have bought from Wuru. I love it and will be buying more. For me it's mandatory these days to be made in USA.
Arrived quickly. A great merino product. I rucked 14 miles with this right out of the bag and it worked a charm.
Just put on my Nuyarn full zip jacket. I love it. The dress blue is a great color. Well made and nice weight. Will work perfect with a merino wool t-shirt under it. Glad to have a USA made product that looks great and feels great. I don't like things tight so I ordered the XXL. Wear an XL in the t-shirts.
I’ve been looking for a nice weight US made merino T and i have found it, this shirt is super comfortable and the sizing is generous just how i like it, the weight on this shirt is 170 gsm which gives a little more heft than others on the market that are 150 (i would actually like to see a 200 gsm merino wuru if you can make it!) i plan on buying more of these
Everything I hoped for and then some. I really do wear this jacket everyday, all four seasons. Nuyarn is the best wool fabric that I've worn - warm, comfortable, and durable. I have some other Nuyarn garments that are still strong after many seasons.
I looked everywhere for an all natural fiber, American made product and landed here with Wuru… I now own six of these shirts in different colors, and love them.
I purchased the first of these shirts about a year ago, and it's still going strong. It's comfortable in a range of temperatures and humidity and has stood up well to lots of wear and washing. My only complaint is that I tried to buy a second of these several times since I purchased the first one and it was always sold out in the color I wanted, so my advice is, if you see it in stock, snap it up!
Comfortable with large waistband and lightweight material makes them breathable and quick drying.
The hikers wool arrived amazingly fast!
I bought it for my upcoming Camino de Santiago trip as blister prevention upon recommendation from other walkers, so have not had a chance to try it yet. However, there is a lot in the package and it feels amazing.
This stops blisters -- have used for years on many Ultra events -- simple and always reliable -
Awesome shirt, some things I would change listed below. The hanging loop in the neckline has got to go, I carefully cut mine out, who hangs a shirt like that, the loop is unique but of no real use. Beautifully crafted, I'll buy more for sure.
Perfect fit, 6’3 205 xl
Great shirt. Fits true to size.
5’8” 155lbs lean build. Size small is a great fit for an undershirt. Really hard to find made in US wool shirts, glad to have found these.
Goal is to replace my old cotton and synthetic daily wear shirts with wool, but it’s pricey so will take some time.
I got these to take on a five day trip, I pack light so wore one on the plane and had one more in my backpack. Alternated days and worked out great.
Cotton shirts stink after just a couple uses and synthetic is not as pleasant to wear all day. Will be back for more.