Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.



5.0 / 5.0
6 reviews






4.67 / 5.0
51 reviews






4.47 / 5.0
36 reviews



4.64 / 5.0
25 reviews



4.83 / 5.0
12 reviews


4.95 / 5.0
21 reviews

4.67 / 5.0
15 reviews


4.77 / 5.0
30 reviews








4.75 / 5.0
16 reviews




4.37 / 5.0
38 reviews





5.0 / 5.0
5 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.








Trail Favorites
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Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Chili Pepper
Hunter Green
Dress Blue
+ 2
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Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDBlackChili Pepper
Hunter Green

Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1031 reviewsI’m between a small and medium and sized up to the medium which is perfect. The hood design is phenomenal. The thumb loop in addition to a longer sleeve length is perfect for comfortable and adequate hand coverage. Super stoked to find a 100% merino + upf50 + made in USA product. Hoping for more colors, especially vibrant ones.
Love the look and the feel
This hoodie does run small which I usually purchase.
Since small wasn't available in the color I wanted, i went with the medium and so glad I did..I have of your hoodies now and do prefer the 100% merino to the blend. Hope to see more color choices in light pullover like the pretty powder blue of my first hoodie order.
Very comfy and flattering. The shirt is pretty slimming even though I get many sizes too big because I prefer a looser fit. Works well with curves. Fabric has moderate stretch, but not overly so
Surprised how cool hoodie was while working 8 hours outside in 80s
Amazingly comfortable. Looking forwed to making this a staple in my wardrobe
Just received my Old Fort Crossfly Hoodie in Orange.. The fabric, design and fit is excellent, Perfect for a 45 degree mountain walk and comfortable hanging out on the deck in the afternoon 76 degree sun. Highly recommend!
I wound up wearing this every day of a multi-day hike in the Carpathian Mountains in Romania. I had brought other base layers but this one was so fantastic I didn’t want to wear anything else. I’m 6’2” and 160 and got a size M. There’s plenty of length in the sleeves for me and it has long tails. It’s soft, comfortable, super durable, and it dries extremely fast. I would rinse it in the sink after a hike and it was ready by morning for the next day, fresh as a daisy, no smells. It’s the best 100% merino hoodie I’ve ever worn. I’m now a customer for life.
This is a great product. Love the feel and the design of these. Thus is my second pair
Love the product. It’s light weight. And breathable. Love the color
I am very pleased with the socks - they are very soft, not too tight like some modern socks can be, and a good thickness.
I wore these on a multi-day hike through the Carpathian Mountains in Romania. They fit perfectly, are soft yet durable and are extremely easy to clean and dry very quickly if you are traveling light like I was. This was my first experience with WŪRU and I am now a customer for life.
I love the feel of merino wool and this shirt feels awesome. Size is a touch small. I will by again just need to go to next size. Has an athletic cut feel. Thanks and love that it us made in USA
Got a pair of these as a gift for my fiance and he can’t get enough of them. Sweat wicking, comfortable, and healthy material. Can’t recommend making the switch from normal underwear enough.
Unbelievably comfortable









































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