Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.



4.9 / 5.0
20 reviews

4.95 / 5.0
21 reviews

4.55 / 5.0
20 reviews

4.77 / 5.0
31 reviews


5.0 / 5.0
7 reviews




4.7 / 5.0
57 reviews





4.5 / 5.0
38 reviews



4.68 / 5.0
28 reviews








4.75 / 5.0
16 reviews


4.52 / 5.0
50 reviews





5.0 / 5.0
6 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.







Trail Favorites
-
Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Hunter Green
Dress Blue
Whiskey
+ 1
-
Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDHunter GreenBlack


Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1082 reviewsThis hoody is super comfortable. I’ve been able to hike the Dolomites in it and wear it to dinner.
A must have. Feels and fits wonderfully. Can wear for days without smelling :)
The perfect hoodie!!! This is my husband’s and my favorite hoodie. We wore it everyday while riding the GDMBR. 2,750miles bikepacking. The hoodie provided excellent sun protection when it was hot but also a great thermal layer for the colder days.. The best thing is they also don’t stink after prolonged daily use. I was also able to repair some of the wear and tear with wool felting. You have to imagine that his shirt took a lot of abuse between bikepacking and backpacking. We both normally wear size small but glad we purchased medium..
One has to size up, but the shirt feels and looks amazing. I am getting rid of most of my other shirts because I don't need them. Antimicrobial properties of these products are really impressive. I can wear the shirt for a few days and it does not stink. Less washing, less clothes, better for your body. Worth the investment!
The two shirts I purchased fit true to size. I am 100% satisfied with them. I wore these shirts as a base layer during a trip to Iceland last week. They kept me warm and I didn't need to wash them until I returned home. I'm very glad that my wife convinced me to invest in quality merino wool shirts.
I learned that proper socks is one of the most important things when bikepacking (or doing any activity really). These are are wonderful! My feet are loving me :)
I love this hoodie, I now own 3. Please don't make a red or mustard color. I have enough.
Wuru Wool truly saved my feet on the Camino de Santiago! I used it anywhere I felt a hot spot starting, and it kept me blister-free and walking day after day. My group quickly saw how well it worked, and before long I was sharing my supply with everyone! I honestly don’t think I would have made it as comfortably without it. Wuru Wool will be in my pack on every long walk from now on. ❤️🥾
Weight feels like cotton. Shirttail extends down below belt line so it doesn’t easily pull up and expose your back to cold air
Great product
The package arrived promptly and the hoodies are great
These are high quality and have held up well over time and washes. They are my new go to choice as they don’t stretch out over time and use as much as other materials like cotton.
It looks and feels wonderful! Definitely an upgrade for my bikepacking adventures. Definitely size up.
Comfy and feel great. No riding up!
So soft and breathable!









































![WURU Sports Wool - [variant_title] - WŪRU Wool](http://wuruwool.com/cdn/shop/products/Wuru_Pouch_Rear-min.jpg?v=1662055475&width=1000)














