Merino Wool For The Outdoor Adventurer

American-made Merino Wool Apparel Built for the Trail

Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.

Why Hikers Choose Wūru for the Trail

Merino That Moves With You

Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.

Made in the USA

Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses

Our gear transitions effortlessly from trail to town — pack less, do more.

Outdoor Best Sellers

Customer reviews
Customer reviews
Bought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.
— Shane G.
Customer reviews
I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.
— Amanda O.

Stay Warm. Stay Dry. Stay Comfortable.

No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.

The Wūru Way: Adventure-Ready, Always

1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.

2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.

3. We Keep Improving
We listen to hikers like you and keep making it better.

Trail Favorites

Fewer Layers. More Freedom.

Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.