Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.



5.0 / 5.0
6 reviews






4.67 / 5.0
51 reviews






4.46 / 5.0
35 reviews



4.64 / 5.0
25 reviews



4.82 / 5.0
11 reviews


4.95 / 5.0
21 reviews

4.62 / 5.0
13 reviews


4.9 / 5.0
29 reviews








4.75 / 5.0
16 reviews




4.37 / 5.0
38 reviews





5.0 / 5.0
5 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.








Trail Favorites
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Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Chili Pepper
Hunter Green
Dress Blue
+ 2
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Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDBlackChili Pepper
Hunter Green

Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1023 reviewsI wound up wearing this every day of a multi-day hike in the Carpathian Mountains in Romania. I had brought other base layers but this one was so fantastic I didn’t want to wear anything else. I’m 6’2” and 160 and got a size M. There’s plenty of length in the sleeves for me and it has long tails. It’s soft, comfortable, super durable, and it dries extremely fast. I would rinse it in the sink after a hike and it was ready by morning for the next day, fresh as a daisy, no smells. It’s the best 100% merino hoodie I’ve ever worn. I’m now a customer for life.
This is a great product. Love the feel and the design of these. Thus is my second pair
Love the product. It’s light weight. And breathable. Love the color
I am very pleased with the socks - they are very soft, not too tight like some modern socks can be, and a good thickness.
I wore these on a multi-day hike through the Carpathian Mountains in Romania. They fit perfectly, are soft yet durable and are extremely easy to clean and dry very quickly if you are traveling light like I was. This was my first experience with WŪRU and I am now a customer for life.
I love the feel of merino wool and this shirt feels awesome. Size is a touch small. I will by again just need to go to next size. Has an athletic cut feel. Thanks and love that it us made in USA
Got a pair of these as a gift for my fiance and he can’t get enough of them. Sweat wicking, comfortable, and healthy material. Can’t recommend making the switch from normal underwear enough.
Unbelievably comfortable
Perfect socks for summer
I wore these for a day of mountaineering training and the next day to summit Mt. Hood. They performed fantastically and I will almost certainly be buying more pairs as long as they hold up well after wearing them many, many times.
These leave you feeling dry and clean all day! And they are sooo soft!
My husband loves his Merino Wool Beanie. It is light weight, soft and comfortable.
Very flattering fit. Nice and light. The yellow is a gorgeous color. Will be buying more! I typically wear a small and ordered a medium. The fit is perfect
Great base layer. Good quality. American made.
This is the third time I have ordered from Wuru. A short sleeve shirt, a long sleeve, and this V neck. All just what I was looking for.
The fabric is great and the workmanship top notch. Fast shipping too!
Very happy with my purchase











































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