Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.




4.88 / 5.0
16 reviews


4.95 / 5.0
21 reviews

4.55 / 5.0
20 reviews


4.77 / 5.0
30 reviews


5.0 / 5.0
6 reviews






4.7 / 5.0
56 reviews






4.49 / 5.0
37 reviews



4.68 / 5.0
28 reviews








4.75 / 5.0
16 reviews


4.52 / 5.0
50 reviews





5.0 / 5.0
6 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.








Trail Favorites
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Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Chili Pepper
Hunter Green
Dress Blue
+ 2
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Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDBlackChili Pepper
Hunter Green

Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1069 reviewsThese are high quality and have held up well over time and washes. They are my new go to choice as they don’t stretch out over time and use as much as other materials like cotton.
It looks and feels wonderful! Definitely an upgrade for my bikepacking adventures. Definitely size up.
Comfy and feel great. No riding up!
So soft and breathable!
So versatile and soft! My go to travel and adventure shirt!
Will work well for xc skiing. Very comfortable. No itch!
good quality & good fit
Before my latest purchase i had bought a size smaller and they were a bit tight, but, now i have the right size and an excuse to comb through my underwear drawer looking for any reason to get rid of other brands from the past. i have found my favorite pair of underwear, thank you.
the fit great and don't ride up. These are the first boxer briefs I've found that I'm not constantly pulling down. They handle the heat well and no nano plastics leaching into my balls.
I bought this hoodie for my husband. Lovely color (ocean). He told me it was very soft and comfortable. We wanted a sun hoodie for him for our next trip. I bought a similar hoodie for me several years ago and I'm still wearing it! Unfortunately, it meant I didn't buy myself another. I was very tempted though.
Love the shirt. If you like room, definitely size up. My normal size even with their size guide "fit snug". I returned for the larger size. The torso and arm length run a little long; making a perfect fit.
The customer service was wonderful to work with.
This is an excellent shirt. Really impressed with the quality and versatility of it. Perfect for running, hiking, gym, or just casual wear. I also love that they’re made in the USA.
Lightweight and provides the sun protection I need being out on the water for hours. The body is more of a slim-fit (I prefer a bit more room) but overall it's a great product that keeps my skin safe without synthetics.
Very comfortable to wear and looks great. I like that the torso is longer than the typical shirt. Glad I got it in two colors. The pink is especially pretty.
After receiving and wearing the Old Fort Crossfly Hoodie in Orange, I reached out to customer service to see if they planned to restock the Burgundy in XXL. They offered to make me one...great fabric, design with even better customer service! I look forward to years of service from both garments. Highly recommend WuRu!









































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