Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.



4.9 / 5.0
21 reviews

4.95 / 5.0
22 reviews

4.57 / 5.0
21 reviews

4.77 / 5.0
31 reviews


5.0 / 5.0
7 reviews




4.7 / 5.0
57 reviews





4.5 / 5.0
38 reviews



4.69 / 5.0
29 reviews








4.75 / 5.0
16 reviews


4.54 / 5.0
52 reviews





5.0 / 5.0
7 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.







Trail Favorites
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Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Hunter Green
Dress Blue
Whiskey
+ 1
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Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDHunter GreenBlack


Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1095 reviewsI love this hoodie. It is light and comfortable. I usually buy a small but thought I would try a medium. I like having it bigger but if you like a better fit buy your usual size.. I have worn it many times and it is free of odor unlike the synthetic ones. I definitely recommend this and will buy another one sometime.
I bought this for early season whitetail in Alabama. I wear a jacket over it to protect it from my treestand while I carry it in. The hoodie is perfect. Lots of concealment, but extremely breathable. I am normally a XL in t-shirts and that size works for me in this. Not baggy, not tight. Will be buying more.
Works like a charm. Prevents blisters beautifully and feels soft.
Good quality at a fair price
Soft and comfortable. I am a female but bought these for myself. I wish there were boyshort briefs for women :)
Sizing was perfect and does not ride up
My only regret is I didn’t buy all 4 colors. I only bought 3 colors in black, navy and gray, and with the 15% off discount I should have just bought all 4 colors. I am 5’3 and 135 lbs., bust size is 36 inches. After carefully reading all of the reviews (Thank You Ladies!!!), I decided to purchase the shirts in a Large. I like a roomy, relaxed fit and I must say I am so happy with my decision. I normally wear a size medium comfortably and even a lot of my size small t-shirts still fit me just fine but when I exercise, I don’t like things hugging and being too conformed to my body. The length is perfect. It provides just enough room without being oversized. Overall shape is perfect and just what I was going for. And even if they shrank a little bit, I would not be mad. The shirts are not see-through. The material is superb! So happy I found this company. I searched endlessly trying to find 100% wool shirts Made in the USA. This company checks all of the boxes on price, material and manufacturing. So happy with my purchase. I look forward to buying more of your products.
The fit is great. True to size. I think this will be a great piece added to our collection for travel and hunting.
Made in he USA, fits great and is very comfortable. Simply a nice staple to have in the wardrobe. I would definitely recommend the Wuru merino wool long sleeve shirt!
I'm consistently a size M and these fit just right. These boxer briefs are the best I've found. The material is soft with just the right amount of stretch, and I appreciate that it's 90% merino. These do not ride up. The horizontal fly could use a bit more overlap but doesn't bother me. The waistband, which has been a problem with a lot of other brands for me, doesn't roll. I'll likely buy more once the size and color I want are back in stock.
LOVE IT!
This hoody is super comfortable. I’ve been able to hike the Dolomites in it and wear it to dinner.
A must have. Feels and fits wonderfully. Can wear for days without smelling :)
The perfect hoodie!!! This is my husband’s and my favorite hoodie. We wore it everyday while riding the GDMBR. 2,750miles bikepacking. The hoodie provided excellent sun protection when it was hot but also a great thermal layer for the colder days.. The best thing is they also don’t stink after prolonged daily use. I was also able to repair some of the wear and tear with wool felting. You have to imagine that his shirt took a lot of abuse between bikepacking and backpacking. We both normally wear size small but glad we purchased medium..
One has to size up, but the shirt feels and looks amazing. I am getting rid of most of my other shirts because I don't need them. Antimicrobial properties of these products are really impressive. I can wear the shirt for a few days and it does not stink. Less washing, less clothes, better for your body. Worth the investment!









































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