Merino Wool For The Outdoor Adventurer
American-made Merino Wool Apparel Built for the Trail
Whether you're thru-hiking the PCT, car camping in Zion, or just day-hiking your favorite local loop, Wūru gear is designed to move with you, keep you comfortable, and never weigh you down.
Why Hikers Choose Wūru for the Trail

Merino That Moves With You
Soft, breathable, and naturally odor-resistant — perfect for long miles and minimal packing.
Made in the USA
Crafted in Salt Lake City supporting local economies. Built to last, built for adventure.

One Shirt, Endless Uses
Our gear transitions effortlessly from trail to town — pack less, do more.



5.0 / 5.0
6 reviews






4.67 / 5.0
51 reviews






4.47 / 5.0
36 reviews



4.67 / 5.0
27 reviews



4.86 / 5.0
14 reviews


4.95 / 5.0
21 reviews

4.67 / 5.0
15 reviews


4.77 / 5.0
30 reviews








4.75 / 5.0
16 reviews




4.41 / 5.0
41 reviews





5.0 / 5.0
5 reviewsBought a shirt from Wūru because I wanted to buy American-made gear for my hiking trips. Comfortable and looks great.

I can’t stop wearing the Lightweight Hoodie in Utah’s fall weather — it’s the perfect layer for camping.

Stay Warm. Stay Dry. Stay Comfortable.
No more chafing, sweat-soaked cotton, or scratchy synthetics. Wūru’s merino wool naturally regulates your temperature, wicks moisture, and stays fresh for days. It’s your trail-ready base layer, mid-layer, and everything in between.
The Wūru Way: Adventure-Ready, Always
1. We Make It Right
100% merino. Made in Salt Lake City. Designed for the long haul.
2. You Wear It Everywhere
From the trailhead to the coffee shop — it just works.
3. We Keep Improving
We listen to hikers like you and keep making it better.








Trail Favorites
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Women's 100% Merino Wool Short Sleeve ShirtRegular price $89.95 USDBlackHeather Grey
Chili Pepper
Hunter Green
Dress Blue
+ 2
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Women's 100% Merino Wool Long Sleeve ShirtRegular price $94.95 USDBlackChili Pepper
Hunter Green

Fewer Layers. More Freedom.
Wūru is the outdoor layer that never stays in the closet. Built to hike, camp, explore—and repeat.
Let customers speak for us
from 1041 reviewsThey are well made, wear well, and I appreciate the power of wool's wicking and anti-microbial properties. Definitely plan to pick up more in the future.
Great fit, good quality fabric
perfect in every way!
We were at our wits end with shoes, causing blisters. As elastic effort, we bought some of the Wuru wool and it’s made a world of difference. My husband has had zero blisters and no longer has to worry about taping up his heels and toes in order to protect his feet. We are a big fan of this product and will continue to buy it. Anybody looking for something to protect their feet while running this is for you.!
Great color, super cozy, nice fit.
This is a really special hoodie. I have really enjoyed running in this shirt which protects me from the sun and can hang dry to be worn for several days in a row. This is my favorite shirt to run in, and I’m so glad it has a (nylon?) locker loop that can hold up the shirt to dry. I still have two 40% merino Lululemon Miler Maker shirts that I was gifted by my mom, but the Wūrū shirt is definitely better all around (except in really hot sun). I have yet to take it on a hiking trip, but I did wear it throughout the day once and it stayed fresh the whole day through cycles of sweating and drying. Thank you for making such great garments with sustainable materials in the USA!
So happy to have found Wuru! Super easy to use and so effective. Pesky blister spot between my toes is not an issue anymore.
Comfortable and not too hot even in 100, humid weather. Snug fit, if you prefer loose fitting, then order up a size.
I bought the merino wool hoodie for a week long backpacking trip and was very happy to have it! Its main purpose was to wear at camp and for sleeping. I prefer wool to synthetic, but also needed light weight—“check” and “check.” This hoodie isn’t warm enough to act as a coat, but it takes care of the chill as night settles and day breaks. It was comfortable to hike in during the morning hours when the temperature was cool. I used it to sleep in and it was perfect! Cool enough that I didn’t overheat, warm enough that I didn’t shiver, and the hood kept my face from sticking to my pillow. I’m 5’10”, 170 pounds and bought a large. It fit absolutely perfectly until I washed it (cold/gentle/air dry). I can still get it on after the wash, but it’s very snug. (The sleeves are still plenty long.) I would not have kept it if it was this snug when I originally opened it. Otherwise I love it! If I bought it again I’d just get an XL, wash once and not look back!
Never been a brief kind of guy but this, I would say, is probably the best men’s underwear option anywhere on the market considering all aspects: material, performance, cut and fit, function.
I’m between a small and medium and sized up to the medium which is perfect. The hood design is phenomenal. The thumb loop in addition to a longer sleeve length is perfect for comfortable and adequate hand coverage. Super stoked to find a 100% merino + upf50 + made in USA product. Hoping for more colors, especially vibrant ones.
Love the look and the feel
This hoodie does run small which I usually purchase.
Since small wasn't available in the color I wanted, i went with the medium and so glad I did..I have of your hoodies now and do prefer the 100% merino to the blend. Hope to see more color choices in light pullover like the pretty powder blue of my first hoodie order.
Very comfy and flattering. The shirt is pretty slimming even though I get many sizes too big because I prefer a looser fit. Works well with curves. Fabric has moderate stretch, but not overly so
Surprised how cool hoodie was while working 8 hours outside in 80s









































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