Go further and longer with Wūru’s Merino wool products made for travel adventures. Whether you’re on a staycation or circling the globe, our apparel offers natural breathability, ideal comfort, and amazing odor management.
What People Are Saying
What People Are Saying
Great outerwear! My merino wool zip up just arrived, and I'm very impressed. I love the look and feel of the fabric and the attention to detail in the design and construction.
What People Are Saying
I can't stop wearing the Lightweight Hoodie in Living Coral. The color is beautiful and the fabric is so soft. I love the weight of this hoodie - perfect as temperatures begin to shift.
What People Are Saying
Perfect V Neck T. Soft, beautifully made and love the cheery beetroot shade. Fit is comfortably loose but not baggy. A new staple item in my wardrobe.
What People Are Saying
This shirt is a great all purpose t shirt. It hangs well and is comfortable to wear. It adds a little extra warmth compared to cotton or synthetic. It's awesome that it's USA made too. Highly recommend.
Premium blister prevention
Blister Wool
Wool's natural properties perform wonders, providing cushioning, wicking moisture, reducing friction, preventing blisters, and promoting breathability. This makes Wūru® perfect for hiking, running, cycling, skiing, team sports, and other active endeavors. Wūru is delicately washed and carded, lanolin-rich, 100% premium New Zealand wool.