Made in America Merino Wool
Let customers speak for us
from 931 reviewsI'm a runner and sometimes get irritation of my toes on long run days. A little of this wool around the toes does the trick. I have rebought it 3 x.
5’4 152 lbs tripple d got a medium fits perfectly no itch. Worn as a top
Best red ever. Best of the merinos too.
I just ordered the size small in the black travel dress. It arrived and it is even better than as pictured online. The cut is perfect for someone that is petite. Love Love this dress! I likely will also purchase it in blue.
I bought this blanket as a gift for someone (has not been gifted yet). It is absolutely beautiful (I got the blue one); feels soft but also very well made. I have quite a few WURU wool items and have not been disappointed in anything and they are my favorites! You should buy this blanket before they sell out! Seriously considering buying another.
Bought these to replace all the plastic underwear I got. Just for the lack of smell I should've got these long ago. One pair has worn out but... warranty!? Underwear with a warranty is wild - I now own almost everything Wuru makes, love it, love that it's made here, only wish it was made with local wool as well! Maybe someday!
So far so good, a couple days of wear while hunting and no complaints. I’ve also had them through a wash cycle and have had no shrinking of the material. They fit great with super soft merino comfort. They’re also made here in the USA. Worth every extra penny, might order more with the Black Friday sale.
Second time for purchase of men’s long sleeve crew. Excellent quality. Like color s offered.
Great for hiking
They are very warm and comfortable, very tight fit to my skin, I would recommend them to anyone, and you also are supporting American workers and American industry, which is very important.
This is an awesome product! Soft, not itchy and the perfect length (not too short) I went on an hour walk at 49 degrees with a light jacket and it was the perfect warmth. The tights are great too!
Great product
You can’t tell you have it wrapped around your foot and inside your socks. It really soothes the skin on your feet.
The wool is great; protects my feet more than any other product I’ve found!
Great quality products . I’m very pleased that it’s made in America and it’s made in the great state of Utah
MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
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Your Everyday Merino
Made in America
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Women's 100% Merino Relaxed Crew Short SleeveRegular price $89.95 USDBlackHeather Grey
Dusty Violet
Dress Blue

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Men's 100% Merino Wool Short SleeveRegular price $89.95 USDChili PepperHeather Grey
Black
Dress Blue
Hunter Green
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