MERINO APPAREL YOU CAN BE PROUD OF
COMFORT FOR THE WHOLE JOURNEY, NATURALLY
At Wūru, we believe through comfort we can positively impact lives by inspiring people to move more. Whether running that extra mile, hiking to the next peak, or walking the extra block! All while manufacturing right here in The USA, using predominately natural materials and creating impactful career opportunities.
From base layers to blister prevention, Wūru® has you covered in soft, insanely durable New Zealand & Australian wool that naturally adapts to your athletic lifestyle. We believe that one of nature’s most versatile fibers should be as limitless as your sense of adventure. When it’s time to enjoy your favorite outdoor activity — grab your comfort zone and go.
Products you can be proud of!
TRAVEL WITH MERINO
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Let customers speak for us
from 658 reviewsWant one in every color!
Got it for a gift - I can't wait to use it at outdoor concerts this summer and other outdoor gatherings. Like everything else, I've grown to know I can trust the quality I get from Wuru products.
Honestly it’s one of if not the best wool shirt I have in my collection. I have quite a few from different brands and this one is my favorite and has held up the best to date. If there is a downside it’s I can’t get more. They have been out of stock of items that I have been looking to add for quite a while now…
I love the hoody. It feels great and is not too warm and not too cold. It works well against sun and most mosquitoes/sand flies. I usually always wore tsirts when hiking, but the hoody now replaces these, especially when I'm on long hikes. It takes quite a long time to smell bad (comparable to e.g. icebreaker) and then you can wash it in cold river water (without soap). It dries quickly. The material is thin and you have to be a little bit careful, but I don't know of any nice&thin merino shirt where this isn't the case. First I wanted the blue hoody but it was sold out. However, it only took two days for me to fall in love with the orange color. I would also like to thank the customer service for quickly processing my request after something went wrong. In summary I am extremely happy with the hoody, its simple, fitts well (have it in S), looks good and does what it needs to do :)
These are perfect for when my husband walks the dog on cold winter days here in Michigan. They fit under his jeans perfectly and he says they really keep the chill out. He is always on the hunt for quality products made in the USA and these are a winner!
Although husband has not worn because our February is much warmer than usual, the fit is nice. His shoulders are broad with a slim torso and long arms. I ordered a medium.
My wardrobe has every color. They launder well and hold their shape.
Was looking for a Wool base layer Made in America and am glad I found this company. It has been a great product, very comfortable and warm. I'll definitely come back to this company again.
Love this thing it’s warm but not too hot. Dries super fast. Hoodie is good size. Highly recommend.
Love it and love that it’s made in-house
This is my third T shirt from WURU. I choose and prefer straight Merino. These are cut long, which I like very much. They seem to become slightly 'loftier' after wearing and I also like this addition to comfort and warmth. Keep up the good work and fine quality and please add some new colors.
Love the hoodie. Exactly as described! I bought this for a PCT section hike during summer of 2024; will definitely report on well it holds up.
Super soft and durable.
This piece is essential for anyone who spends time outdoors in the winter. When I’m down south, this keeps me comfortable on chilly mornings over a light wool layer and fends off wind on colder days. When I’m up North, this layer keeps frigid air at bay under my chore coat. The front pocket is handy for everything from horse cookies to cell phone and gloves. This is stashable and hearty and like all great wool products doesn’t get smelly, and regulates with changing internal and external temps. Hay and horse and dog hair brushes off easily. I also love that it is made in the USA.. spend the money to buy this essential, long lasting piece for your outdoor life. For size reference, I’m 5’5.5” , 140 pounds and wear a size s.
Super comfortable and fit well. Probably picking up a few more pairs.