Kickstarter Launching In
Meet Your Everyday Layer
Made Right Here In The USA
What if there was a merino wool zip-up sweater/jacket that could function just as well around town or at the office as it could on a technical mountain adventure?
We are Wūru Wool Company, a family-owned and operated outdoor company, Headquartered in Salt Lake City, Utah. We design and manufacture premium wool outdoor products and manufacture them right here in The United States.
Since our launch, we have proven you can offer industry-leading outdoor performance while making apparel that can aesthetically live beyond the trail, all while manufacturing it in a way you can be proud of.
Made in the USA
Our factories are held to the most strict standards - From our Blue Sign fabric mill to our partner manufacturer held to the high standards of manufacturing set forward by not only the United States, but even more so, California.
Built with sustainability in mind
We looked at all of the steps of our supply chain and worked to make them as sustainable as we could. From using Blue Sign fabrics, manufacturing in California, recycling scrap fibers, to shipping with 100% recyclable packaging. We strive to be as green as we can.
Built to withstand anything you throw at it
Merino wool is one of the strongest natural fibers, 6 times stronger than cotton. Our Nuyarn technology goes even further by increasing strength by 16% compared to traditionally spun merino wool.
We design our apparel to be tough, technical, yet have the right amount of style creating your go to layer.
Truly a "Made in the USA" product. Feels great and looks great too. I'm impressed that the shirt is designed and made in America.
I absolutely love my new purple short sleeve shirt! The color, feel and fit are great. The length is perfect for over leggings. I hate to take it off. Now I want a black v-neck.
Those Kiwis know how to make socks. I've worn all of the other major brands, and these are simply the best!
I was holding out on writing a review until I was able to really test out my jacket once the temps dropped. I have now taken it on 3 camping trips and countless hikes and absolutely love it!! It's comfortable, warm and looks great transitioning from the trail to grabbing coffee/running errands/etc. It's also great for just sitting on the couch :) Hoping to snag it in another color soon!
I love this top great for layering or on its own.
Wûru Wool is just amazing. The merino t shirts and zip jackets we got have all been worn and washed and looking great, MADE in USA great quality is possible for a fair price.!!!
The company customer service has been amazing and they are always quick to look into any issue politely and quickly.
Love this product and the company. Beats all the other merino "made overseas" brands that you may be used to using.
I can't stop wearing the Lightweight Hoodie in Living Coral. The color is beautiful and the fabric is so soft. I love the weight of this hoodie - perfect as temperatures begin to shift since it's comfortable for both warm and cool temperatures. I've worn it hiking, around the house and out and about the fit is extremely comfortable. I look forward to getting it in blue too.
I have merino wool shirts from several companies and I think these have the nicest "hand." They feel good on and the fabric hangs so nicely. I haven't washed them yet. The fit is true to size-love them!
My daughter struggles with horrible deep blisters on her feet from heat when she plays sports. We have tried everything to help her- socks, shoes, moleskin, tape, powders- everything! Discovering Wuru wool has been a huge blessing and has allowed her feet to stay protected for her to continue playing the sports she loves- thank you Wuru!
We only buy USA or Canada made socks. Darn Tough are the favorites. These socks from Wuru are just as good and looking forward to more options.
Thank you for USA manufacturing.!
Well made. Classic cut. So much better than cotton t-shirts or even Merino made in countries with no human rights, no workers rights, no environmental controls.
These are an amazing price for a USA Made Merino base layer that will last you many many years. You can wear these working, from tractor and field work, to camping to hiking and beyond. Wool keeps you cool in summer and warm in winter.
Will be ordering more in long sleeve as well.
THANK YOU for making these in the USA.
Beautiful quality, well made, excited to get tons of wear out of this- beyond excited that this is made in USA.
Great Price and quality as good or better than the other players out there in Merino clothing.
My dad put it on right away, (it's cold here in Canada....)
Ordering more for all of the family.
I had blisters upon blisters that were trying to heal as I headed to the mountains for a 15 km hike (2,000 feet of elevation). I had tried everything else from moleskin, through duct tape and sports tape. Nothing worked. I figured why not give this a try. I put moleskin on one toe and Wuru on both previously blistered heels. I made it up and down with no issues, except for the toe. I removed the moleskin, put the Wuru in place, and sailed on down. It made my day so very enjoyable!! Wuru stuck to my socks and cushioned those heels perfectly. Off to order more.
I love the softness of the shirts (NuYarn is even better regular merino). And the dropped back hem is a nice touch.
I needed to get a few gifts for customers. To say they went over well is an understatement. They absolutely loved them, and I'll be buying more!