WHY WŪRU MERINO WOOL + Nuyarn

HAPPY SHEEP FOR BETTER WOOL

We believe in creating gear that ensures health, happiness, prosperity, and longevity for the animals, land, and people involved with Wūru. That’s why we source our wool sustainably and ethically from happy New Zealand sheep that are raised on happy New Zealand farms (not factories) that are held to the highest of standards. That’s also the reason we also manufacture our clothes in the USA.

NUYARN PUTS A NEW TWIST ON SPINNING YARN, BY TAKING THE TWIST OUT

At a time where technology is rapidly advancing, we took a step back and turned to nature to truly innovate. To change and improve from the ground up, in a sustainable and lasting way, Nuyarn is not ringspun or corespun. It’s a world-first spinning technology that releases the natural performance characteristics of wool, making the impossible, possible.

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THE WORLD’S FIRST PERFORMANCE WOOL

Nuyarn’s twist-free technology harnesses wool’s natural attributes, with the result that it is the first in the world to deliver yarns that can be used to create true performance wool fabrics in a way that lasts for the lifetime of the product. 

FASTER DRYING TIME

Harnessing wool’s natural ability to absorb moisture, Nuyarn garments dry 5x faster providing an unmatched moisture management performance. 

MORE ELASTICITY

With increased elasticity comes increased comfort in garments that move with you. Nuyarn Merino retains 100% of its original length, providing all the performance benefits of wool with zero elastane or spandex.

MORE DURABILITY

Nuyarn delivers a 50% increase in tensile strength compared to traditional ring spun merino. This delivers a more consistent appearance, more comfort and fewer holes in areas of impact or abrasion even after washing. 

HIGHER THERMAL RETENTION

Nuyarn’s increased volume and aeration provides 35% more thermal retention than ring or core spun merino.

LESS AIR PERMEABILITY

Our merino creates volume by trapping the natural pockets of air within the yarn structure, providing a protective barrier that is 53% less permeable to air and increases protection against wind chills. 

NUYARN PUTS A NEW TWIST ON SPINNING YARN.

By Taking out the Twist.

Merino is a genuine natural performance fiber that has been developed through millions of years of evolution. Nuyarn’s spinning technology allows natural performance characteristics of merino wool that are twisted out by traditional spinning methods. 

By drafting fibers around a high-performance filament, Nuyarn harnesses the characteristics of wool to perform in garments as close as possible to wool’s performance in nature.