WHY WŪRU MERINO WOOL + Nuyarn

HAPPY SHEEP FOR BETTER WOOL

We believe in creating gear that ensures health, happiness, prosperity, and longevity for the animals, land, and people involved with Wūru. That’s why we source our wool sustainably and ethically from happy New Zealand sheep that are raised on happy New Zealand farms (not factories) that are held to the highest of standards. That’s also the reason we also manufacture our clothes in the USA.

NUYARN PUTS A NEW TWIST ON SPINNING YARN, BY TAKING THE TWIST OUT

At a time where technology is rapidly advancing, we took a step back and turned to nature to truly innovate. To change and improve from the ground up, in a sustainable and lasting way, Nuyarn is not ringspun or corespun. It’s a world-first spinning technology that releases the natural performance characteristics of wool, making the impossible, possible.

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THE WORLD’S FIRST PERFORMANCE WOOL

Nuyarn’s twist-free technology harnesses wool’s natural attributes, with the result that it is the first in the world to deliver yarns that can be used to create true performance wool fabrics in a way that lasts for the lifetime of the product. 

NUYARN PUTS A NEW TWIST ON SPINNING YARN.

By Taking out the Twist.

Merino is a genuine natural performance fiber that has been developed through millions of years of evolution. Nuyarn’s spinning technology allows natural performance characteristics of merino wool that are twisted out by traditional spinning methods. 

By drafting fibers around a high-performance filament, Nuyarn harnesses the characteristics of wool to perform in garments as close as possible to wool’s performance in nature.