Starting Points

The Bonneville Shoreline trail (or BST for short) stretches 150 miles from the Idaho-Utah border to its southern terminus in Nephi, Utah. It delicately traces a prehistoric body of water the size of Lake Michigan, creating the massive basin where the population centers of the Wasatch Front stretch. The trail itself rolls and rises alongside a snake of billboards and suburbia, interspersed with barren rangeland. When it is fully completed, it will serve 80% of Utah’s population across 350 miles. To call this an urban trail system would be an understatement.

Despite where the trail lays, deeper into the mountains, up from the foothills are pathways barely walked. It is not rare to walk away from the BST and find yourself completely alone. There’s ways to connect to climbing areas, trout-filled rivers, and flowy singletrack. Figures and focused studies may lead you to believe that the great outdoors are crowded. We know that one of the great western centers still holds secrets for those willing to walk a little more. The BST is merely a starting point.

Wūru should be the same starting point for you. There’s no telling where your adventures will take you, but we made a product where it doesn’t matter. Sweat and odor wicking with superior durability means that Wūru merino wool blend is a starting point for anything. If you decide to climb that extra hilltop or see what’s around the bend, you shouldn’t have to worry about your apparel failing you. One shirt, one pair of socks, one piece of wool for blister prone areas, Wūru is here for you to test your limits.

If you find yourself on an urban trail you thought you knew or a trip far from home, one more step can open up a whole new world. Wūru is based in SLC because the possibilities are endless across the West from here. We made apparel as limitless as the West, and willing to take that extra step with durable merino wool blends. Discover your adventure with Wūru.