The Holiday Gift Guide

Seriously, I love to wear wool everywhere - it travels well, feels good, looks good, is great in any climate. But I’m such a fan that my old wool wore out. Wuru to the rescue! This is the shirt I’ve been waiting for!

My go to underwear.

Absolutely love this shirt. Bought two already and I’ll be back again for more. I made a commitment to only buy 100% wool clothing in 2025 (no more synthetic fibers for me) so I was thrilled to find this option and it’s made in the USA which is a huge plus for me. I love the fit of this shirt and the flared back is nice to wear over leggings. Fits true to size. The wool is soft next to skin and I can wear it for about two weeks before I hand wash it. Soak in cold water for 10 mins with a little woolite then gently squeeze out the water and rinse in cold water again. Lay flat on a towel and gently roll up the towel that gets most of the water out. Then, lay flat to dry. I’ll be wearing this year round and especially when I travel! Love, love it!

I'm thin and 6' tall, so it's not easy finding tops that are long enough and have long enough sleeves. My XL top is PERFECT! And it looks great on me. If they had the other colors, I'd buy 2 more right now.

We have now bought 5 of these! They are perfect for hiking... light, cool, great colors! Perfect for all seasons... base layer to top!

I am new to merino wool and recently ordered a few merino items from different places. This shirt from Wūru is my absolute favorite. It is a nice long length, which is why I ordered it, but also so soft. I am also thrilled that it is made in the USA. I wore it for 3 days in a row and it still smelled fresh. I ordered the XXL since I weigh 200 pounds and it is perfect. I am 5'2" so it is nice and long on me. I expect I will order more when I need shirts again. Thank you Wūru.

Glad I did 1 size up. Love the way it fits, and is super comfortable

I'm so happy to find a women's shirt that is in a larger size to fit me. I ordered an XL. I'm only 5'2", so I'm also thrilled this shirt length isn't super long! It hits a few inches below my hips - perfect! I hope more color options become available.

Great fit and feel, true to size

Perfect base layer shirt. Great fit. Very comfortable fabric, and love the chili pepper color. Also purchased in black and now my favorite base layers.

Really like the fit and feel of these shirts. They felt a bit scratchy right out of the bag, but after one wash are now super soft and comfy. The fit is perfect for me - I'm 6'3 230lb, and the large is exactly right. I like that the cut is a bit on the longer size, Larges are normally a bit short on my torso.

The colors are great, the green is maybe a bit darker than the pictures, and the red isn't quite as vibrant (which is honestly a good thing in my opinion, the picture makes it look a bit fire-engine-y)

One of the shirts I ordered had a ripped stitch on the bottom hem, but support was incredibly fast getting back to me. We got it sorted out about two hours after my first email. I've messaged support about other things too and they've been incredibly helpful and responsive.

Overall, highly recommend. Great clothes, great customer support, love that they're made here in the US.

The best and Highest Quálity
Puré wool beanies i have found My wife bought 2 and also lo es them!

This is now my favorite beanie - and I have a good number of them! Good fit, perfect temperature, and love the chili pepper color. I went in to order the black also however they are sold out for now.

There are lots of Merino Wool, but few that manufacture in the US and of those most are blended with polyester. I chose Wuru because I’m switching to Merino to avoid polyester that my skin seems to react to and to reduce dependence on cheaper Chinese made products. Wuru shipped immediately and I started wearing my shirts as soon as I received them. They are soft, comfortable, well made and my polyester itch has disappeared. I recommend them highly.

relaxed fit, comfy shirt. I am normally a small/medium in most tops and ordered a medium which was perfect for a relaxed, but not baggy fit. Shirt hits right at hips, not too long. I ordered the light purple color, which is a sheerer top, so be aware.