Kickstarter Launching In
Meet Your Everyday Layer
Made Right Here In The USA
What if there was a merino wool zip-up sweater/jacket that could function just as well around town or at the office as it could on a technical mountain adventure?
We are Wūru Wool Company, a family-owned and operated outdoor company, Headquartered in Salt Lake City, Utah. We design and manufacture premium wool outdoor products and manufacture them right here in The United States.
Since our launch, we have proven you can offer industry-leading outdoor performance while making apparel that can aesthetically live beyond the trail, all while manufacturing it in a way you can be proud of.
Made in the USA
Our factories are held to the most strict standards - From our Blue Sign fabric mill to our partner manufacturer held to the high standards of manufacturing set forward by not only the United States, but even more so, California.
Built with sustainability in mind
We looked at all of the steps of our supply chain and worked to make them as sustainable as we could. From using Blue Sign fabrics, manufacturing in California, recycling scrap fibers, to shipping with 100% recyclable packaging. We strive to be as green as we can.
Built to withstand anything you throw at it
Merino wool is one of the strongest natural fibers, 6 times stronger than cotton. Our Nuyarn technology goes even further by increasing strength by 16% compared to traditionally spun merino wool.
We design our apparel to be tough, technical, yet have the right amount of style creating your go to layer.
I have merino wool shirts from several companies and I think these have the nicest "hand." They feel good on and the fabric hangs so nicely. I haven't washed them yet. The fit is true to size-love them!
My daughter struggles with horrible deep blisters on her feet from heat when she plays sports. We have tried everything to help her- socks, shoes, moleskin, tape, powders- everything! Discovering Wuru wool has been a huge blessing and has allowed her feet to stay protected for her to continue playing the sports she loves- thank you Wuru!
We only buy USA or Canada made socks. Darn Tough are the favorites. These socks from Wuru are just as good and looking forward to more options.
Thank you for USA manufacturing.!
Well made. Classic cut. So much better than cotton t-shirts or even Merino made in countries with no human rights, no workers rights, no environmental controls.
These are an amazing price for a USA Made Merino base layer that will last you many many years. You can wear these working, from tractor and field work, to camping to hiking and beyond. Wool keeps you cool in summer and warm in winter.
Will be ordering more in long sleeve as well.
THANK YOU for making these in the USA.
Beautiful quality, well made, excited to get tons of wear out of this- beyond excited that this is made in USA.
Great Price and quality as good or better than the other players out there in Merino clothing.
My dad put it on right away, (it's cold here in Canada....)
Ordering more for all of the family.
I had blisters upon blisters that were trying to heal as I headed to the mountains for a 15 km hike (2,000 feet of elevation). I had tried everything else from moleskin, through duct tape and sports tape. Nothing worked. I figured why not give this a try. I put moleskin on one toe and Wuru on both previously blistered heels. I made it up and down with no issues, except for the toe. I removed the moleskin, put the Wuru in place, and sailed on down. It made my day so very enjoyable!! Wuru stuck to my socks and cushioned those heels perfectly. Off to order more.
I love the softness of the shirts (NuYarn is even better regular merino). And the dropped back hem is a nice touch.
I needed to get a few gifts for customers. To say they went over well is an understatement. They absolutely loved them, and I'll be buying more!
Love these leggings
The long sleeve version is quickly becoming a wardrobe staple! I already had the short sleeve version and was looking for some new colors. I ended up purchasing Flint Stone and Ox Blood and love them. The cut is flattering and works well tucked in or left out. The material feels like a second skin and washes really well. I find that I can dress these up with a scarf or down with a pair of jeans- very versatile!
I received a sample and was totally skeptical, and baffled by how this could ever work. Two runs in and I'm an absolute believer and convert - I'll never need cushions or blister tape ever again. I have calluses on the bottoms of my big toes that can rub and develop blisters underneath because my shoes are always just a little bit big, I've tried everything possible over the past decade and nothing worked perfectly or stayed on. A couple of weeks ago on a long run I got terrible blisters using my usual tape, last weekend I used Wuru on a very humid, wet long run and I had zero pain and zero blisters and I have recommended it to everyone I know.
I was very satisfied with this product. I am curvy, so I went up a size from what I would wear in a studio legging and was very happy with the fit. I've worn these to run twice now and enjoy that I don't feel I have to immediately change afterwards as the wool keeps the sweat and overall wet feeling to a minimum and dries quickly. The customer service is top notch also. I will definitely continue to buy from Wuru and will get another pair of these leggings in the future.
I love this zip up! I got the blue. The color is great. It’s a darker somewhat heathered blue but no navy. It’s so soft with a medium thickness. It’s as comfy as my favorite sweatshirt but definitely better quality material with a tailored cut. It’s slightly form fitting without being clingy and fits true to size. Love the thumb loops. It’s perfect for everyday, go everywhere warmth and will be perfect for layering this winter.
This zip-up is a flattering slim fit, seems to be extremely well made (including a high quality zipper). The details have all been well thought out. It's thicker and more cozy than I expected, based on the pictures. It only arrived today, so I haven't worn it for long yet but I am really excited to wear this all winter.
My merino wool zip up just arrived, and I'm very impressed. I love the look and feel of the fabric and the attention to detail in the design and construction. I'm looking forward to years of warmth and comfort. We'll done!