Kickstarter
Meet Your Everyday Layer
Made Right Here In The USA
What if there was a merino wool zip-up sweater/jacket that could function just as well around town or at the office as it could on a technical mountain adventure?
We are Wūru Wool Company, a family-owned and operated outdoor company, Headquartered in Salt Lake City, Utah. We design and manufacture premium wool outdoor products and manufacture them right here in The United States.
Since our launch, we have proven you can offer industry-leading outdoor performance while making apparel that can aesthetically live beyond the trail, all while manufacturing it in a way you can be proud of.
Made in the USA
Our factories are held to the most strict standards - From our Blue Sign fabric mill to our partner manufacturer held to the high standards of manufacturing set forward by not only the United States, but even more so, California.
Built with sustainability in mind
We looked at all of the steps of our supply chain and worked to make them as sustainable as we could. From using Blue Sign fabrics, manufacturing in California, recycling scrap fibers, to shipping with 100% recyclable packaging. We strive to be as green as we can.
Built to withstand anything you throw at it
Merino wool is one of the strongest natural fibers, 6 times stronger than cotton. Our Nuyarn technology goes even further by increasing strength by 16% compared to traditionally spun merino wool.
We design our apparel to be tough, technical, yet have the right amount of style creating your go to layer.
Let customers speak for us
I bought this for use as a sun shirt. Just got back from wearing it most of the time during a six-day camping trip to Yellowstone. It was comfortable from the frosty mornings through the hottest afternoons. I'm a sweaty guy, but I hung it up at night, and it doesn't stink yet. I was already a huge fan of Merino wool for strenuous activities because its odor resistance and comfort when sweaty, but this is my new favorite Merino garment. I just ordered another one with WURU's welcome discount.
Very nice shirt. Seems high quality.
I've been looking for something exactly like the "Everyday Merino Full Zip" for several years to replace a beloved top that is showing wear. Wuru nailed this incredibly versatile piece that works hard, plays hard and yet has a professional look that can transition to a restaurant or workplace. I purchased in black and fortunately, got one in purple for my wife who is equally smitten. I'm 6'2" and 42" chest and 34" waist and went with a large. Comfortable, form fitting but with plenty of stretch.
Nice color, unlike the rather murky choices from other manufacturers. I love that it's made in the US, it fits and feels great on. This is definitely going in my bag for an upcoming trip to Japan. I'll be keeping an eye out for more colors.
I've tried polos from just about every merino manufacturer and Wuru's is the best. Why? Durable, stylish, and the cut is athletic. Plus it's made in the USA. Get yourself one - or three!
These shirts are a fantastic base layer. Lightweight but warm, comfortable and soft. The Cypress Green is a lovely color. Very happy with these shirts.
This jacket has me so excited for the fall. Absolutely beautiful and very high quality. Great pockets, and the fleece interior is so soft. Dress Blue is a great soft navy, and I sized up x2 for a very oversized fit for layering/to appease my inner 90s child.
I've ordered several items in addition to this one. The Merino wool tops are light weight and thin. Really beautiful craftsmanship. Ask again about performance after the Camino! I had questions after my purchase and they were dealt with quickly and personably. Love that this is a small company in the USA.
Soft and comfy 100% merino wool manufactured in the United States of America! I’m 6’5” and the length of the shirt is perfect. After testing out the first shirt I purchased another color . I would highly recommend this shirt!
I recently began walking 4 miles per day. I developed a blister and was sidelined for a week. I tried everything to get rid of the blister so I could resume my walks. Nothing worked until I purchased this product. It is amazing. I highly recommend having this in your workout arsenal. I also agree with another reviewer - don’t hike, run or walk without it!
Got my first piece from Wuru a few weeks ago and I can see that it’s going to earn a spot in all my travel capsules.
First of all, the color - Mykonos - is gorgeous!
But more important the merino is high quality. The top offers warmth and structure without adding weight to my travel bag. I’ve only worn it locally but am looking forward to wearing it in France in October.
Very well made shirt but shrinks a bit. Definitely will continue to buy shirts from you but will get a size bigger. Very happy though.
Love this T-shirt! The fabric is soft, I like the slightly longer length. Wore it three days with no stink. Favorite part is that it’s cut and sewn in the US. I like this better than my WoolX shirts.
Test run at the house feels great! Can’t wait to try these out on the hunt. Product fit and finish is better than pricier alternatives from other “US” based hunting company
